Digital Marketing Strategy Through Data Analytics of Social Media Platforms - A Competitive Benchmarking Study
by Jaganath B, Kannan Sundarrajan & Senthil Kumar Chandrasekhar

How Attentive are Consumers to Social Media Ads and Promotion - Famous vs. Non Famous
by Priyanka Mishra, Karan Sehgal, Arushi Tomar & Purba H Rao

Corporate Managers and Climate Change Impacts
by Purba H Rao & Anirban Rabilochan Das

Portfolio Construction using Stocks of the Nifty50 Companies : A Sharpe's Single Index Model Approach
by Sourabh Sharma