An initiative of Great Lakes Center for Management Research, Great Lakes Institute of Management, Chennai
September 2019
(Volume 13, Issue 2)
Dead or Living: Which Celebrity to Endorse?
by Subhadip Roy, Jyoti Sharma
1
Bi-Dimensional Conceptualization of Attitude to Understand the Purchase Intention of Organic Food
by Kirubaharan B & Geetha S N
14
What Influences ROA of the Bank Nifty?
by Rajveer S. Rawlin, Ramaswamy Shanmugam & Poojtha Elango
25
Role of Managers in Development, Public Private Partnership Projects, PPPs, …perceived benefits and challenges… an empirical assessment.
by Purba Halady Rao & Suleman Safdar
39