An initiative of Yale-Great Lakes Center for Management Research, Great Lakes Institute of Management, Chennai
September 2011
(Volume 5, Issue 2)
Diagnosing Employees' Emotional Intelligence In The IT/ITES Sector Of South India
R. Krishnaveni and R. Deepa
PSG Institute of Management, Coimbatore
1
Communicating Brand Personality: The Moderating Role Of Human Personality
Makam S. Balaji and Srividya Raghavan
IBS Hyderabad
13
A Study On Impact Of IT-Leveraged Supply Chain Operational Benefits On Competitive Marketing Performance
G. Kannabiran National Institute of Technology, Tiruchirappalli and
S. Sundar Bharathidasan Institute of Management, Tiruchirappalli
28
Is Karma-Yoga Possible? Can We Be Hardworking Without Being Ambitious?
Zubin R. Mulla Tata Institute of Social Sciences, Mumbai and
Venkat R. Krishnan Great Lakes Institute of Management, Chennai
40