An initiative of Great Lakes Center for Management Research, Great Lakes Institute of Management, Chennai
March 2016
(Volume 10, Issue 1)
The Effect of Corporate Social Responsibility on Customer Performance and Behavioral Intention - Testing the mediating role of reputation of a private university
by M. Sridhar & P. Ganesan
1
Leverage Social Media Information to find leads for Credit Cards and Mortgages
by Tarini. E & Purba. H. Rao
38
Testing Catching-Up and Convergence Issue of Efficiency and Productivity Estimates of Indian Banks
by Dipasha Sharma & Anil K. Sharma
58
Analyzing the Impact of Employee Value Proposition on Labor Turnover
by Vijaya Mani
70
Book Review
by Nitu Singhi
88