An initiative of Yale-Great Lakes Center for Management Research, Great Lakes Institute of Management, Chennai
April 2007
(Volume 1, Issue 1)
An Introduction to Great Lakes Herald
Bala V. Balachandran
1
Database Marketing and CRM: A Case on Predictive Modeling for Ayurveda Product Offerings
Purba Rao
3
Impact of Spirituality and Political Skills on Transformational Leadership
Anupama Chatterjeee & Venkat R. Krishnan
20
Comparative Analysis of Indian Stock Market with International Markets
Debjiban Mukherjee
39
Global Mindset Indian Roots: Is it relevant to search for Indian Roots in a Globalizing World
Rajen K. Gupta
72
Utilizing Lean Methodology and Information Technology to improve the efficiency of Pharmaceutical R&D
Rama Shankar
79
Book Review:
B Mahadevan's "Operations Management: Theory and Practice"
Nitin Agrawal
76