19th & 20th December, 2024
Winter Conference on Sustainable Business
Great Lakes Institute of Management, Gurgaon, India is hosting its third International Research Conference ‘Winter Conference on Sustainable Business (WCSB),’ previously ‘Winter Business School Conference (WBSC), under the aegis of The Center of Excellence for Sustainable Development, at the Gurgaon campus on 19th & 20th December 2024.
Shri. Rajesh Agrawal, IAS
Additional Secretary to GOI - Department of Commerce, Ministry of Commerce & Industry
Chief Guest
Philipp A. Rauschnabel
Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr München, Neubiberg, Germany
Keynote Speaker
Dr. Mansur Khamitov
Assistant Professor of Marketing, Kelley School of Business, Indiana University
Conference Speaker
Dr. Shaphali Gupta
Mani Ayer Chair Professor of Marketing, MICA, Ahmedabad
Conference Speaker
Dr. Raj Krishnan Shankar
Professor of Entrepreneurship & Strategy, Great Lakes Institute of Management, Chennai
Conference Speaker
Dr. Anamitra Anurag Danda
WWF India
Panel Speaker
Dr. Brajesh Mishra
Deputy Director General, Ministry of Communication, GOI
Panel Speaker
Mr. Rajesh Sharma
Sr. V. P. Au Small Finance Bank
Panel Speaker
Mr. Sindhu Sharama
Head of ESG at Nxtra by Airtel
Panel Speaker
The theme for the conference is ‘Roadmap to Sustainability: Challenges and Opportunities for Business Models and Practices'. Sustainability involves multifaceted issues – environmental, social, and economic. Businesses must grapple with intricate interdependencies, and balancing short-term profitability with long-term sustainability goals can be challenging. However, sustainability goals also open avenues for innovation – new products, services, and business models. It also enables cost saving – energy efficiency, waste reduction, and resource optimization. Brand reputation also benefits, attracting conscious consumers and minimizing potential disruptions.
The WCSB aims to bring together academicians, policy makers, practitioners and other experts to promote sustainability in business practices across all functional areas of management. The conference would also aim to outline a strategic path for organizations to integrate sustainable practices into their business models, operations, and decision-making processes, serving as a guide for businesses to navigate the complexities of sustainability, address challenges, and seize opportunities. Additionally, the conference will provide a forum for researchers to interact with editors of leading journals in the conference's relevant fields.
Knowledge Partner
Conference Tracks
- Circular economy - closed-loop economic systems to reduce the need for new resources and minimizing environmental impact.
- Innovative technologies in farming for sustainability - advances in technologies for smart/sustainable farming practices.
- Impact of energy efficiency standards on household energy consumption - reduced energy use, lower energy bills, decreased greenhouse gas emissions, improved energy security, long-term savings.
- Evaluating microfinance programs for sustainable development - economic impact, poverty alleviation, social empowerment, improved access to financial services, environmental impact.
- Innovative business models in waste management - circular economy applications, pay-as-you-throw (PAYT), extended producer responsibility (EPR), zero waste initiatives.
- Stocks, green bonds and sustainable investing - impact of sustainable corporate practices on stock markets, rewarding sustainability through stocks, green bonds or other investment avenues.
- Climate risk and financial markets - assessment of physical and transition climate risks, climate risk modeling, impacts of climate change on different asset classes, and regulatory approaches to managing climate risk.
- ESG investing - ESG integration strategies, performance analysis of ESG-focused portfolios, the role of ESG ratings and data providers, and the impact of ESG investing on corporate behavior.
- Carbon pricing and financial markets - comparative analysis of carbon pricing mechanisms, carbon trading, the economic impact of carbon pricing on industries.
- Sustainability reporting and disclosure - standards and frameworks for sustainability reporting (e.g., GRI, SASB), the role of assurance in sustainability reporting, the impact of disclosure on investor behavior, and trends in integrated reporting.
- Green consumer behavior - consumer motivation, environmental consciousness, and other aspects of green consumer behavior that advance understanding of green consumer behavior are invited.
- Branding driven sustainability - how branding strategies can drive sustainability initiatives and practices such as integration of sustainability into branding.
- Digital marketing for sustainability - how digital platforms (e.g., social media) promote sustainable products, engage consumers with green content, and drive online communities towards eco-conscious action.
- Corporate social responsibility in marketing - how CSR initiatives influence brand image, consumer trust, and purchasing decisions, and other topics at the intersection of CSR and marketing.
- Technologies, climate change engagement, and sustainability – how artificial intelligence, augmented reality, virtual reality, and other emerging technologies drive sustainable innovations, raise awareness, inspire action, and facilitate sustainable behaviors.
- Cross-cultural perspectives on sustainable marketing – comparing sustainable marketing strategies across various cultural contexts, that shape the perception and effectiveness of green marketing initiatives.
- Green HRM practices for organizational sustainability - eco-friendly HR initiatives, sustainable workforce management, and pro-environmental behavior.
- Sustainable human resource management & DEI initiatives – fostering inclusive workplaces, and the impact of diversity, equity & inclusion on organizational performance.
- Integrating sustainable practices into organizational culture - strategies for embedding sustainability into corporate values, leadership approaches for driving cultural change.
- CSR and employee engagement - strategies for aligning CSR with employee values.
- The role of green leadership in driving sustainable change – leadership strategies for promoting environmental initiatives.
- Green washing in human resource management - greenwashing practices in HR, the impact of deceptive sustainability claims on employee trust and organizational reputation.
- Strategies for Sustainability in a VUCA world - adaptive sustainability practices, resilience building, and innovative approaches to navigating Volatile, Uncertain, Complex, Ambiguous challenges.
- CSR and Long-term Strategy for growth - the integration of CSR into strategic planning and impact on sustainable growth.
- Sustainability Reporting and Transparency - role of transparency, disclosure, and compliance in enhancing stakeholder trust.
- Stakeholder Engagement and Sustainability - stakeholder engagement on sustainable outcomes.
- Circular Economy and Business Strategy - integrating circular economy principles into corporate strategies, the role of innovation in circular business models.
- Lean and green operations - lean, agile methodologies with green practices to improve efficiency and reduce environmental impact in operational processes.
- Sustainable production and consumption - resource conservation and reducing environmental footprint.
- Sustainable operations management - economic, environmental, and social benefits in all aspects of operations management of organizations.
- Sustainable logistics and transportation - eco-friendly logistics and transportation systems that enhance efficiency while minimizing carbon emissions.
- Circular economy and production and supply chains - circular economy principles, and business models in production and supply chains to promote recycling, reuse, and waste reduction for a sustainable future.
- Industry 4.0 and sustainability - how smart manufacturing and digitalization can foster sustainable industrial practices.
Agenda
19th December, 2024
- 10:00 AM – 10:05 AM: Lamp Lighting
- 11:00 AM – 12:15 PM: Performing a High-Quality Meta-Analysis with Dr. Mansur Khamitov, Assistant Professor of Marketing, Kelley School of Business, Indiana University, USA
- 12:15 PM to 1:30 PM: How to Write a Conceptual Paper with Dr. Shaphali Gupta, Mani Ayer Chair Professor of Marketing, MICA, Ahmedabad
- 1:30 PM to 3:00 PM : Lunch
- 3:00 PM to 4:30 PM: Theory Development with Dr. Raj Krishnan Shankar, Professor of Entrepreneurship & Strategy, Great Lakes, Chennai
- 4:30 PM to 5:00 PM: High Tea & Networking
- 5:00 PM – 6:00 PM: Opening Ceremony & Keynote Address by Philipp A. Rauschnabel, Professor of Digital Marketing and Media Innovation, Universität der Bundeswehr München, Neubiberg, Germany
- 7:00 PM – 9:00 PM: Conference Dinner (By registration only)
20th December, 2024
- 8:00 AM to 10:00 AM: Registrations
- 10:00 AM – 10:30 AM: Opening Address by Dr. Jones Mathew, Principal & Head of Institution, followed by the Welcome Address by Mr. Mohan Lakhamraju, Chairman of the Board, Great Lakes Institute of Management, and Dr. Debashis Sanyal, Mentor & Advisor, Great Lakes Gurgaon
- 10:30 AM – 10:45 AM: Launch of the Sustainability Content Occurrence and Relevance Evaluation (SCORE) Index, presented by Dr. Bappaditya Mukhopadhyay, Professor - Analytics & Finance, Great Lakes Gurgaon, and Ms. Ajita Bapat, Co-Founder, IndiaDataHub, Mumbai
- 10:45 AM – 11:15 AM: Address by Chief Guest Shri. Rajesh Agrawal, IAS, Additional Secretary to GOI - Department of Commerce, Ministry of Commerce & Industry
- 11:15 AM – 11:30 AM: Networking Break
- 11:30 AM – 1:00 PM: Research Tracks (1-4) (Parallel Sessions)
- 1:00 PM – 2:00 PM: Lunch
- 2:00 PM – 3:00 PM: Research Tracks (5-8) (Parallel Sessions)
- 3:00 PM – 3:45 PM: Networking Break
- 3:45 PM – 4:45 PM: Fireside Chat with Editors: Dr. Mansur Khamitov, Dr. Shaphali Gupta, and Dr. Raj Krishnan Shankar
- 4:45 PM – 5:30 PM: Panel Discussion on Advocacy, Ground-Level Actions, and Policy Imperatives for Sustainable Development, featuring: Dr. Anamitra Anurag Danda, Director, WWF India Dr. Brajesh Mishra, Deputy Director General, Ministry of Communication, Government of India Mr. Rajesh Sharma, Senior Vice President, Au Small Finance Bank Ms. Sindhu Sharma, Head of ESG, Nxtra by Airtel
- 5:30 PM – 5:45 PM: Announcement of Best Paper Awards by Dr. Harish Kumar, Chairperson - Research & Assistant Professor - Marketing, Great Lakes Gurgaon
- 5:45 PM – 5:50 PM: Vote of Thanks by Dr. Simarjeet Singh
- 5:50 PM: High Tea & Networking
Selected papers would get a chance to be published in ABDC/SCOPUS/others journals listed below:
Organising Committee
Dr. Jones Mathew
Principal, Great Lakes, Gurgaon
Dr. Harish Kumar
Great Lakes, Gurgaon
Dr. Simarjeet Singh
Great Lakes, Gurgaon
Dr. V. P. Singh
Great Lakes, Gurgaon
Dr. Poornima Gupta
Great Lakes, Gurgaon
Dr. Bappaditya Mukhopadhyay
Managing Editor, Journal of Infrastructure and Development
Great Lakes, Gurgaon
Dr. Surya Prakash
Great Lakes, Gurgaon
Dr. Jagriti Arora
Great Lakes, Gurgaon
Dr. Vishal Dagar
Great Lakes, Gurgaon
Dr. Amit Kumar
Great Lakes, Gurgaon
Dr. Sanghamitra Bhattacharyya
Director, Centre of Excellence for Sustainable Development
Great Lakes, Gurgaon
Samiran Baral
Great Lakes, Gurgaon
Dr. Harish Kumar
Great Lakes, Gurgaon
Dr. Simarjeet
Great Lakes, Gurgaon
The theme for the conference is ‘Roadmap to Sustainability: Challenges and Opportunities for Business Models and Practices'. Sustainability involves multifaceted issues – environmental, social, and economic. Businesses must grapple with intricate interdependencies, and balancing short-term profitability with long-term sustainability goals can be challenging. However, sustainability goals also open avenues for innovation – new products, services, and business models. It also enables cost saving – energy efficiency, waste reduction, and resource optimization. Brand reputation also benefits, attracting conscious consumers and minimizing potential disruptions.
The WCSB aims to bring together academicians, policy makers, practitioners and other experts to promote sustainability in business practices across all functional areas of management. The conference would also aim to outline a strategic path for organizations to integrate sustainable practices into their business models, operations, and decision-making processes, serving as a guide for businesses to navigate the complexities of sustainability, address challenges, and seize opportunities. Additionally, the conference will provide a forum for researchers to interact with editors of leading journals in the conference's relevant fields.
Knowledge Partner
Conference Tracks
- Circular economy - closed-loop economic systems to reduce the need for new resources and minimizing environmental impact.
- Innovative technologies in farming for sustainability - advances in technologies for smart/sustainable farming practices.
- Impact of energy efficiency standards on household energy consumption - reduced energy use, lower energy bills, decreased greenhouse gas emissions, improved energy security, long-term savings.
- Evaluating microfinance programs for sustainable development - economic impact, poverty alleviation, social empowerment, improved access to financial services, environmental impact.
- Innovative business models in waste management - circular economy applications, pay-as-you-throw (PAYT), extended producer responsibility (EPR), zero waste initiatives.
- Stocks, green bonds and sustainable investing - impact of sustainable corporate practices on stock markets, rewarding sustainability through stocks, green bonds or other investment avenues.
- Climate risk and financial markets - assessment of physical and transition climate risks, climate risk modeling, impacts of climate change on different asset classes, and regulatory approaches to managing climate risk.
- ESG investing - ESG integration strategies, performance analysis of ESG-focused portfolios, the role of ESG ratings and data providers, and the impact of ESG investing on corporate behavior.
- Carbon pricing and financial markets - comparative analysis of carbon pricing mechanisms, carbon trading, the economic impact of carbon pricing on industries.
- Sustainability reporting and disclosure - standards and frameworks for sustainability reporting (e.g., GRI, SASB), the role of assurance in sustainability reporting, the impact of disclosure on investor behavior, and trends in integrated reporting.
- Green consumer behavior - consumer motivation, environmental consciousness, and other aspects of green consumer behavior that advance understanding of green consumer behavior are invited.
- Branding driven sustainability - how branding strategies can drive sustainability initiatives and practices such as integration of sustainability into branding.
- Digital marketing for sustainability - how digital platforms (e.g., social media) promote sustainable products, engage consumers with green content, and drive online communities towards eco-conscious action.
- Corporate social responsibility in marketing - how CSR initiatives influence brand image, consumer trust, and purchasing decisions, and other topics at the intersection of CSR and marketing.
- Technologies, climate change engagement, and sustainability – how artificial intelligence, augmented reality, virtual reality, and other emerging technologies drive sustainable innovations, raise awareness, inspire action, and facilitate sustainable behaviors.
- Cross-cultural perspectives on sustainable marketing – comparing sustainable marketing strategies across various cultural contexts, that shape the perception and effectiveness of green marketing initiatives.
- Green HRM practices for organizational sustainability - eco-friendly HR initiatives, sustainable workforce management, and pro-environmental behavior.
- Sustainable human resource management & DEI initiatives – fostering inclusive workplaces, and the impact of diversity, equity & inclusion on organizational performance.
- Integrating sustainable practices into organizational culture - strategies for embedding sustainability into corporate values, leadership approaches for driving cultural change.
- CSR and employee engagement - strategies for aligning CSR with employee values.
- The role of green leadership in driving sustainable change – leadership strategies for promoting environmental initiatives.
- Green washing in human resource management - greenwashing practices in HR, the impact of deceptive sustainability claims on employee trust and organizational reputation.
- Strategies for sustainability in a VUCA world - adaptive sustainability practices, resilience building, and innovative approaches to navigating volatile, uncertain, complex, ambiguous challenges.
- CSR and long-term strategy for growth - the integration of CSR into strategic planning and impact on sustainable growth.
- Sustainability reporting and transparency - role of transparency, disclosure, and compliance in enhancing stakeholder trust.
- Stakeholder engagement and sustainability - stakeholder engagement on sustainable outcomes.
- Circular economy and business strategy - integrating circular economy principles into corporate strategies, the role of innovation in circular business models.
- Lean and green operations - lean, agile methodologies with green practices to improve efficiency and reduce environmental impact in operational processes.
- Sustainable production and consumption - resource conservation and reducing environmental footprint.
- Sustainable operations management - economic, environmental, and social benefits in all aspects of operations management of organizations.
- Sustainable logistics and transportation - eco-friendly logistics and transportation systems that enhance efficiency while minimizing carbon emissions.
- Circular economy and production and supply chains - circular economy principles, and business models in production and supply chains to promote recycling, reuse, and waste reduction for a sustainable future.
- Industry 4.0 and sustainability - how smart manufacturing and digitalization can foster sustainable industrial practices.
Agenda
19th December, 2024
- 10:00 AM – 10:05 AM: Lamp Lighting
- 11:00 AM – 12:15 PM: Performing a High-Quality Meta-Analysis with Dr. Mansur Khamitov, Assistant Professor of Marketing, Kelley School of Business, Indiana University, USA
- 12:15 PM to 1:30 PM: How to Write a Conceptual Paper with Dr. Shaphali Gupta, Mani Ayer Chair Professor of Marketing, MICA, Ahmedabad
- 1:30 PM to 3:00 PM : Lunch
- 3:00 PM to 4:30 PM: Theory Development with Dr. Raj Krishnan Shankar, Professor of Entrepreneurship & Strategy, Great Lakes, Chennai
- 4:30 PM to 5:00 PM: High Tea & Networking
- 5:00 PM – 6:00 PM: Opening Ceremony & Keynote Address by Philipp A. Rauschnabel, Professor of Digital Marketing and Media Innovation, Universität der Bundeswehr München, Neubiberg, Germany
- 7:00 PM – 9:00 PM: Conference Dinner (By registration only)
20th December, 2024
- 8:00 AM to 10:00 AM: Registrations
- 10:00 AM – 10:30 AM: Opening Address by Dr. Jones Mathew, Principal & Head of Institution, followed by the Welcome Address by Mr. Mohan Lakhamraju, Chairman of the Board, Great Lakes Institute of Management, and Dr. Debashis Sanyal, Mentor & Advisor, Great Lakes Gurgaon
- 10:30 AM – 10:45 AM: Launch of the Sustainability Content Occurrence and Relevance Evaluation (SCORE) Index, presented by Dr. Bappaditya Mukhopadhyay, Professor - Analytics & Finance, Great Lakes Gurgaon, and Ms. Ajita Bapat, Co-Founder, IndiaDataHub, Mumbai
- 10:45 AM – 11:15 AM: Address by Chief Guest Shri. Rajesh Agrawal, IAS, Additional Secretary to GOI - Department of Commerce, Ministry of Commerce & Industry
- 11:15 AM – 11:30 AM: Networking Break
- 11:30 AM – 1:00 PM: Research Tracks (1-4) (Parallel Sessions)
- 1:00 PM – 2:00 PM: Lunch
- 2:00 PM – 3:00 PM: Research Tracks (5-8) (Parallel Sessions)
- 3:00 PM – 3:45 PM: Networking Break
- 3:45 PM – 4:45 PM: Fireside Chat with Editors: Dr. Mansur Khamitov, Dr. Shaphali Gupta, and Dr. Raj Krishnan Shankar
- 4:45 PM – 5:30 PM: Panel Discussion on Advocacy, Ground-Level Actions, and Policy Imperatives for Sustainable Development, featuring: Dr. Anamitra Anurag Danda, Director, WWF India Dr. Brajesh Mishra, Deputy Director General, Ministry of Communication, Government of India Mr. Rajesh Sharma, Senior Vice President, Au Small Finance Bank Ms. Sindhu Sharma, Head of ESG, Nxtra by Airtel
- 5:30 PM – 5:45 PM: Announcement of Best Paper Awards by Dr. Harish Kumar, Chairperson - Research & Assistant Professor - Marketing, Great Lakes Gurgaon
- 5:45 PM – 5:50 PM: Vote of Thanks by Dr. Simarjeet Singh
- 5:50 PM: High Tea & Networking
Selected papers would get a chance to be published in ABDC/SCOPUS/others journals listed below:
Organizing Team
Dr. Jones Mathew
Principal, Great Lakes, Gurgaon
Dr. Harish Kumar
Great Lakes, Gurgaon
Dr. Simarjeet Singh
Great Lakes, Gurgaon
Dr. V. P. Singh
Great Lakes, Gurgaon
Dr. Poornima Gupta
Great Lakes, Gurgaon
Dr. Bappaditya Mukhopadhyay
Managing Editor, Journal of Infrastructure and Development
Great Lakes, Gurgaon
Dr. Surya Prakash
Great Lakes, Gurgaon
Dr. Jagriti Arora
Great Lakes, Gurgaon
Dr. Vishal Dagar
Great Lakes, Gurgaon
Dr. Amit Kumar
Great Lakes, Gurgaon
Dr. Sanghamitra Bhattacharyya
Director, Centre of Excellence for Sustainable Development
Great Lakes, Gurgaon
Samiran Baral
Great Lakes, Gurgaon
Dr. Harish Kumar
Great Lakes, Gurgaon
Dr. Simarjeet
Great Lakes, Gurgaon
| Paper Presenter | Attendee | |||
| Category | Indian | International | Indian | International |
| PhD Scholar | ₹1500 | $50 | ₹500 | $25 |
| Others (Academicians/Industry Professionals) |
₹3500 | $100 | ₹1000 | $50 |
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