About

Dr. Jones Mathew, Professor, Marketing at Great Lakes Institute of Management recently won the first prize at the ISB - IVEY Global Case Competition in the Marketing category. The case titled “The Vanca: Reworking Digital Marketing Strategy” was authored by Dr. Jones Mathew, Professor, Marketing, Great Lakes Institute of Management, Gurgaon and co - authored by Dr. Banasree Dey, Assistant Professor, Jaipuria Institute of Management, Noida