Empirical Study

BUSINESS IS FOR REAL!

Empirical study is an excellent means to demonstrate Great Lakes' firm belief that the best way for students to advance their knowledge is to question conventions and established frameworks.

The empirical study requirement achieves the institute's mission of creating business-ready managers by enabling every student to do a real life study under the guidance of the best people from the industry and academics. Doing joint work with the faculty is an important form of learning for the students. The most practical benefit of writing an empirical article is that one learns how to actually persuade and convince others - by culling out relevant information, gathering and analyzing data, and presenting the output to support one's stand.

The empirical study is counted as 4 credits of student input. The expected outcome of the empirical study is a paper co-authored by the student with the faculty / industry guide.

Some of the past empirical studies have been presented in conferences in India and abroad.