Curriculum
The PGPM Family Business & Entrepreneurship curriculum is made to cater specifically to the requirements of next gen business leaders, allowing you to harness your experience and knowledge during the course. The curriculum is designed to empower you with key skills required to manage a business. It aims to enable you to take decisions across verticals and departments and explore best opportunities to expand/scale your business. The course has 7 terms, term 1 to 3 having core courses and terms 4 to 7 having elective courses.
Dr Umashankar, Professor, Marketing talks about the PGPM - FBE curriculum
Course Architecture
TERM 1
- Financial Accounting
- Marketing Management - I
- Microeconomics
- Organizational Behavior-Managing Self
- Statistical Methods for Decision Making
- Oral Communication
TERM 2
- Macroeconomics
- Management Accounting
- Written Communication
- Organizational Behavior - Managing Teams
- Operations Management
- Spreadsheets for Decision Making
- Start-up challenge
TERM 3
- Business Analytics
- Financial Management
- Human Resource Management
- Marketing Research
- Business Environment and Risk Management
- Marketing Management - II
- Karma Yoga
- Start-up challenge (Cont.)
TERM 4
- Business Intelligence
- Strategic Management
- Forms of Family Business and its legal structures
- Building High Performance Teams
- Elective 1
TERM 5 - International Immersion #
- Entrepreneurial Marketing
- Digital Enterprise (Business Models & GTM Strategy)
- Driving Creativity & Innovation in Business
- Internationalizing Business (Doing Business Abroad)
TERM 6
- Developing Business Plan - I (Capstone)
- Elective 2
- Elective 3
- Elective 4
- Elective 5
TERM 7
- Developing Business Plan - II (Capstone)
- Elective 6
- Elective 7
List of Electives
| ELECTIVE COURSES | DOMAIN | TERM |
| Tech led Business Expansion* | Marketing | 4 |
| Digital Marketing | Marketing | 4 |
| Project Planning & Implementation | Operations | 4 |
| Supply Chain Management | Operations | 4 |
| Cross cultural management | Organizational Behavior | 4 |
| Entrepreneurial Marketing # | Marketing | 5 |
| Digital Enterprise (Business Models & GTM Strategy) # | Strategy | 5 |
| Internationalizing Business - Doing Business Abroad # | Strategy | 5 |
| Driving Creativity & Innovation in Business # | General | 5 |
| Generative AI for Business Applications | Analytics | 6 |
| Sourcing of Finance (Private Equity & Venture Capital) | Finance | 6 |
| Business Taxation | Finance | 6 |
| Turnaround Strategies: Design & Implementation | Strategy | 6 |
| Big Data & Web Analytics | Analytics | 7 |
| Financial Planning & Wealth Management | Finance | 7 |
| Enhancing Personal Effectiveness and Nurturing Leadership | Organizational Behavior | 7 |
| Negotiation Skills | Organizational Behavior | 7 |
Note:
- Disclaimer: Courses are subject to change at the discretion of the Great Lakes Institute of Management, Gurgaon
- # Courses listed in Term 5 are compulsory as they are delivered during the International Immersion by partner institution
- * Cross listed across Marketing and analytics
Capstone Project
The Business Plan Development module is a mandatory and pivotal component designed to equip students with the essential skills and knowledge needed to create comprehensive and viable business plans. Through hands-on exercises, case studies, and expert guidance, students learn to identify market opportunities, conduct thorough market research, develop realistic financial projections, and craft persuasive business strategies. This module emphasizes practical application and critical thinking, preparing students to excel in entrepreneurship or strategic management roles in their own ventures.
Start-Up Challenge
The Startup Challenge is a distinctive module within the PGPM-FBE curriculum designed to foster entrepreneurial spirit and innovation among students. It offers participants a platform to develop and pitch their business ideas, receive feedback from industry experts, and compete for resources and funding to kickstart their ventures. Through hands-on experience and guidance, students gain valuable insights into the intricacies of launching and scaling new ventures.
