Curriculum

The PGPM Family Business & Entrepreneurship curriculum is made to cater specifically to the requirements of next gen business leaders, allowing you to harness your experience and knowledge during the course. The curriculum is designed to empower you with key skills required to manage a business. It aims to enable you to take decisions across verticals and departments and explore best opportunities to expand/scale your business. The course has 7 terms, term 1 to 3 having core courses and terms 4 to 7 having elective courses.

Course Architecture

TERM 1

Financial Accounting
Marketing Management - I
Microeconomics
Organizational Behavior-Managing Self
Statistical Methods for Decision Making
Oral Communication

TERM 2

Macroeconomics
Management Accounting
Written Communication
Organizational Behavior - Managing Teams
Operations Management
Spreadsheets for Decision Making
Start-up challenge

TERM 3

Business Analytics
Financial Management
Human Resource Management
Marketing Research
Business Environment and Risk Management
Marketing Management - II
Karma Yoga
Start-up challenge (Cont.)

TERM 4

Business Intelligence
Strategic Management
Forms of Family Business and its legal structures
Building High Performance Teams
Elective 1

TERM 5 - International Immersion ^#

Entrepreneurial Marketing
Digital Enterprise (Business Models & GTM Strategy)
Driving Creativity & Innovation in Business
Internationalizing Business (Doing Business Abroad)

TERM 6

Developing Business Plan - I (Capstone)
Elective 2
Elective 3
Elective 4
Elective 5

TERM 7

Developing Business Plan - II (Capstone)
Elective 6
Elective 7

List of Electives

ELECTIVE COURSES	DOMAIN	TERM
Tech led Business Expansion^*	Marketing	4
Digital Marketing	Marketing	4
Project Planning & Implementation	Operations	4
Supply Chain Management	Operations	4
Cross cultural management	Organizational Behavior	4
Entrepreneurial Marketing ^#	Marketing	5
Digital Enterprise (Business Models & GTM Strategy) ^#	Strategy	5
Internationalizing Business - Doing Business Abroad ^#	Strategy	5
Driving Creativity & Innovation in Business ^#	General	5
Generative AI for Business Applications	Analytics	6
Sourcing of Finance (Private Equity & Venture Capital)	Finance	6
Business Taxation	Finance	6
Turnaround Strategies: Design & Implementation	Strategy	6
Big Data & Web Analytics	Analytics	7
Financial Planning & Wealth Management	Finance	7
Enhancing Personal Effectiveness and Nurturing Leadership	Organizational Behavior	7
Negotiation Skills	Organizational Behavior	7

Note:

Disclaimer: Courses are subject to change at the discretion of the Great Lakes Institute of Management, Gurgaon
# Courses listed in Term 5 are compulsory as they are delivered during the International Immersion by partner institution
* Cross listed across Marketing and analytics

Capstone Project

The Business Plan Development module is a mandatory and pivotal component designed to equip students with the essential skills and knowledge needed to create comprehensive and viable business plans. Through hands-on exercises, case studies, and expert guidance, students learn to identify market opportunities, conduct thorough market research, develop realistic financial projections, and craft persuasive business strategies. This module emphasizes practical application and critical thinking, preparing students to excel in entrepreneurship or strategic management roles in their own ventures.

Start-Up Challenge

The Startup Challenge is a distinctive module within the PGPM-FBE curriculum designed to foster entrepreneurial spirit and innovation among students. It offers participants a platform to develop and pitch their business ideas, receive feedback from industry experts, and compete for resources and funding to kickstart their ventures. Through hands-on experience and guidance, students gain valuable insights into the intricacies of launching and scaling new ventures.