This online PGDM (MBA equivalent) course from Great Lakes is AICTE-approved and specializes in Data Science, Operations, Marketing, and Finance.
Industry-Focused Curriculum | Industry Relevant Skills | Career Support | Campus Immersion Option | Highly Affordable MBA Course
The AICTE-approved 2-year Great Lakes Online PGDM program is designed to address today's dynamic business landscape. It offers agility and expertise in navigating ever-changing technologies and best practices to gain strong management skills. Recognized as one of the leading online MBA courses in India, it equips you with future-ready concepts through a flexible and industry-aligned curriculum. The program's convenient format allows you to seamlessly integrate your studies with your current career.
The course curriculum equivalent to an online MBA combines the unparalleled academic rigor of Great Lakes with a supportive learning environment. Live virtual classes and recorded lectures offer a blend of challenging experiences and practical knowledge. You will gain valuable guidance from industry experts and develop the skills to make impactful decisions in real-world scenarios. Unlike most online MBA programs in India, this PGDM offers dedicated career support through Great Learning, which empowers you to explore potential professional opportunities. This program will transform you into the modern management professional sought after by leading organizations.
Applicant must hold a bachelor's degree or equivalent in any discipline from a recognized university/institution and have scored a min of 50% marks (45% for SC/ST/OBC candidates).
This online PGDM program is designed for working professionals and aspiring management leaders. It comprehensively explains core concepts and focuses on specialized topics.
You will learn through a thoughtfully designed combination of:
Gain a deep understanding of core marketing concepts from customer needs to campaign execution and performance measurement. Strengthen your ability to make informed decisions through financial accounting and data analysis. Hone communication skills to deliver impactful presentations and persuasively advocate for your marketing ideas. This comprehensive foundation, coupled with insights into human behavior, organizational dynamics, and production processes, prepares you to navigate the complexities of marketing.
Learn core marketing concepts, including market research, marketing strategy, and the marketing mix. Identify customer needs, develop marketing campaigns, and measure marketing effectiveness.
Gain a solid foundation in financial accounting principles. Read and interpret financial statements essential for the financial health of a company and make sound marketing decisions.
Develop your skills in public speaking, presentation delivery, and persuasive communication.
Gain statistical skills to collect, analyze, and interpret data. Apply essential for making informed marketing decisions tools to use data effectively.
Understand the fundamental principles of microeconomics, including supply and demand, market structures, and pricing theory. Develop effective marketing strategies.
Gain insights into human behavior in organizations, understand group dynamics, and learn to motivate and lead teams. Gain essential skills to work effectively with colleagues and clients in the marketing field.
Learn how to cost products and services and use cost data to make informed marketing decisions.
Learn about recruitment, selection, training, and development, and employee relations and compensation.
Learn how products and services are produced, how supply chains are managed, and how to ensure quality and efficiency. The production process can also impact marketing strategies.
Gain insights into financial planning and capital budgeting. Gain financial management essentials to justify marketing expenditures and demonstrate the ROI of marketing campaigns.
Develop a strategic plan for a company and how to implement that plan. Understand strategic management to align marketing activities with the overall business strategy.
Learn about data collection, analysis, and visualization. Track the performance of marketing campaigns and identify areas for business improvement.
Hone written communication for impactful marketing materials and proposals. Explore macroeconomics to understand the bigger business picture. Sharpen leadership and team dynamics through advanced organizational behavior studies. Master ethical practices and research methods to build trust and inform marketing decisions. Top it off with industry-specific electives to further specialize your marketing expertise.
Develop skills in writing business reports, proposals, and other marketing materials for marketing success.
Understand the principles of macroeconomics. Learn about economic growth, inflation, unemployment, and fiscal and monetary policy. Understand the broader economic context to operate businesses.
Strategically explore leadership, motivation, and organizational culture. Cultivate skills to work effectively with internal and external teams and build strong relationships.
Understand ethical issues in business and corporate governance principles. Develop skills to build trust with customers and stakeholders.
Learn business optimization techniques to allocate resources efficiently and maximize the return on investment of marketing campaigns.
Design, conduct research studies, and analyze and interpret research data. Communicate findings through visually appealing presentations.
Choose between 5 industry-focused electives that suit your needs and enhance your current job profile.
Dean and Principal, Distinguished
Professor - Marketing and Strategy
Great Lakes institute of Management, Chennai
Distinguished Professor - Strategy and Accounting
Great Lakes institute of Management, Chennai
Chair Professor of Economics and Director, Research
Great Lakes institute of Management, Chennai
Professor and Program Director, Finance
Great Lakes institute of Management, Chennai
Professor and Program Director, Sales and Marketing
Great Lakes institute of Management, Chennai
Senior Associate Professor and Director of Accreditation, Finance & Accounting
Great Lakes institute of Management, Chennai
Associate Professor and Program
Director, Entrepreneurship and Strategy
Great Lakes institute of Management, Chennai
Professor
Area: Financial Accounting and Strategic Cost Management (SCM)
Professor - Marketing
Great Lakes institute of Management, Gurgaon
Director - PGDM Professor - Organisational Behavior
Great Lakes institute of Management, Gurgaon
Principal & Head of Institution
Professor - Marketing
Great Lakes institute of Management, Gurgaon
Director - Center for Online Learning
Great Lakes Institute of Management, Gurgaon
Faculty - Operations
Great Lakes institute of Management, Gurgaon
Program fee payment options – Net Banking, Credit Cards, or Debit Cards.
Register by filling up the online application form and provide some basic details.
Go through a screening call with the Admissions Director’s office.
If selected, you will receive a letter for the upcoming cohort. Secure your seat by paying the admission fee.
*Admission to the program is subject to documents verification
The vast alumni network of Great Lakes Institute of Management includes professionals from various backgrounds, industries and domains. Our 10,500+ alumni work in numerous reputed and highly aspirational companies across 30+ countries. Here's what some of our learners have to say about their experience:
Project Manager, Software AG
For an engineering graduate like me, Economics was all greek and Latin. The topic needed a very good introduction. The faculty was able to convey the concepts in a way that I could understand and relate to relevant examples. The study materials in the class- it was a Great Experience.
Guest Relation Manager, Intercontinental Hotels
Tools of marketing like segmentation, targeting, and positioning are keys to an organisation but the true meaning of the same has been taught by professor Jones Mathew.
Project Manager, Cognizant
I choose Great Lakes because of the brand name. I have pursued a similar program in the past but it didn’t really add any value to my career. The faculty at Great Lakes was extremely knowledgeable and explained the concepts really well.
Associate, Cognizant
The flexibility and the quality of the program are the two things that stand model (blended) and schedule of the program made me choose Great Lakes over others, and I was assured that the quality of education is on par with other premier institutes.
The learner profiles for other online programs offered by Great Lakes Institute of Management tend to comprise of professionals from a variety of backgrounds and levels of experience. Most of our candidates are from the IT and technology sector, followed by manufacturing.
The online Post Graduate Diploma in Management (PGDM) program is intended for working professionals aspiring for growth in managerial careers as well as fresh graduates. An Applicant must hold a bachelor's degree or equivalent in any discipline from a recognized university/institution and have scored a min of 50% marks (45% for SC/ST/OBC candidates).
The online PGDM from Great Lakes Institute of Management comprises of Core Management foundations along with a capstone project and in demand Specialisations. The program involves learning spread across Live virtual classes, online self- study videos, assessments and project work. Candidates would need to dedicate about 3-5 hours on a weekly basis.
The online PGDM program from Great Lakes Institute of Management is based on the learnings and achievements of other full time Great Lakes management programs. Great Lakes Institute of Management has consistently ranked within the top B schools in the India for Management programs.
The online PGDM is designed specifically for professionals keeping in mind their learning needs and career requirements. Some of the salient features that distinguish the online PGDM in Management program include:
The academic modules will be taught by Renowned Great Lakes faculty who also teach on-campus programs at Great Lakes Institute of Management. In addition to Great Lakes faculty, senior leaders from the industry would also participate in delivering certain topics/modules.
The online PGDM is designed to be a holistic and rigorous program and follows a continuous evaluation process. All courses in the program get evaluated through graded discussions, quizzes, case studies, assignments and projects.
The evaluations follow an application oriented approach rather than being purely theoretical. The capstone projects form a crucial part of the overall evaluation of a candidate's performance and understanding of the program.
1. Fill the application form
Start by filling up the simple application form
2. Application Shortlist
Your application is shortlisted based on the information provided by you or any additional information sought by the admissions team.
3. Screening Round
Go through a screening call with the Admission Director’s office.
4. Offer rollout
Offer will be rolled out to selected candidates. Pay admission fee to secure your seat.
If you are interested in the Program, you can apply through the online application form. If you need assistance from our team, write to us at [email protected] or call us at 08069484677 and we shall guide you through the process.
The total Program fee for the Online PGDM is Rs. 3,70,000. For the Online PGDM with Campus Immersion, Tuition Fee is Rs. 6,00,000. Financial assistance is also available for the course, please ask for EMI options when signing up for the program.
In a future governed by ever changing technologies, online PGDM from Great Lakes equips learners with relevant skills to best navigate this ever changing landscape. With an industry relevant curriculum and future oriented specializations the online PGDM caters to the needs of young professionals who are looking for managerial roles as well as senior professionals who are looking to upskill themselves in modern business management practises.
Yes, successful candidates will be considered alumni of Great Lakes Institute of Management.
Successful candidates receive a Post Graduate Diploma in Management from Great Lakes Institute of Management
Yes, this program is AICTE approved. You can read the official document here
Yes the UGC has explicitly mentioned that online degrees/diplomas to be treated at par with conventional ones. You can read the official statement here
