About Discovery Dialogues

Topic: Academic Writing and Visibility

Speaker: Dr. Philipp Rauschnabel, Professor of Digital Marketing, University of the Bundeswehr Munich.

Key Takeaways: Emphasized the importance of structured academic writing for increased research visibility.

Summary: Dr. Philipp Rauschnabel discussed the significance of academic writing and how structured, well-articulated research can enhance visibility in the academic community. He highlighted various strategies researchers can use to ensure their work gains wider recognition, including publishing in high-impact journals, leveraging social media, and engaging with the academic network effectively.

Topic: Creating and Managing Your Academic Brand

Speaker: Dr. Emmanuel Mogaji, Associate Professor, Kellogg College, University of Oxford

Key Takeaways: Discussed how researchers can strategically build their academic identity

Summary: Dr. Emmanuel Mogaji explained how academics can create and manage their personal academic brand. He emphasized the role of digital platforms, professional networking, and consistent scholarly contributions in establishing a credible presence. The discussion also covered ways to effectively communicate research impact and engage with relevant stakeholders.

Speaker: Dr. Richa Awasthy, B.R. Ambedkar University, Delhi

Topic: Organizational Ethnography

Key Takeaways: Provided insights into ethnographic research in organizational settings.

Summary: Dr. Richa Awasthy explored the application of ethnographic methods in studying organizations. She elaborated on qualitative research techniques, data collection methods, and the significance of immersive fieldwork. The session highlighted real-world case studies, showcasing how ethnographic research helps in understanding organizational behavior and culture.

Topic: The Do’s and Don’ts for High-Quality Research Publications

Speaker: Dr. Sachin Mangala, O.P. Jindal Global University

Key Takeaways: Discussed the critical aspects of successful grant writing and research publication.

Summary: Dr. Sachin Mangala provided essential insights into crafting high-quality research papers and securing research grants. He outlined the dos and don’ts of academic publishing, including selecting the right journals, structuring manuscripts effectively, and avoiding common pitfalls in research writing. His session also emphasized ethical considerations and plagiarism prevention.

Topic: Mastering Qualitative Analysis using PLS-SEM

Speaker: Dr. Vikas Arya, Assistant Professor & Programme Manager - Strategic & Digital Marketing, Rabat Business School, Morocco

Key Takeaways: Provided expert insights into Partial Least Squares Structural Equation Modeling (PLS-SEM) and its application in qualitative research for marketing and digital brand management.

Summary: Dr. Vikas Arya discussed advanced methodologies in qualitative research using PLS-SEM, highlighting its applications in digital marketing, consumer behavior, and branding. He provided practical tips for researchers on using this technique effectively for data analysis, enhancing the rigor and impact of research publications. His session included case studies and hands-on approaches to mastering PLS-SEM.

Topic: How to Publish in Top Journals - Inputs from an Editorial Perspective

Speaker: Dr. Arpan Kar, Full Professor, Indian Institute of Technology Delhi

Key Takeaways: Shared key insights from an editorial perspective on how to successfully publish in top academic journals, focusing on theory building, literature connection, and methodological synergies.

Summary: Dr. Arpan Kar discussed crucial factors that influence manuscript acceptance in high-impact journals. He emphasized the importance of aligning theory, literature review, and methodology to craft a compelling narrative. Drawing from his experience as an editor, he provided strategic advice on structuring papers to meet journal expectations and avoid common pitfalls that lead to rejection.

Topic: Identifying Predatory Journals

Speaker: Prof. Sumit Narula, Amity University, Gurgaon. Editor-in-Chief, Journal of Content Community and Communication

Key Takeaways: Provided insights on recognizing and avoiding predatory journals, emphasizing journal credibility, indexing standards, and ethical publishing practices.

Summary: Prof. Sumit Narula discussed the risks of publishing in predatory journals and shared strategies to assess journal legitimacy. He highlighted key indicators of reputable journals, including indexing standards, impact factors, and peer-review processes. The session offered practical guidance for researchers to safeguard their work and enhance academic integrity.