Who is it For
The XR & Metaverse Lab is designed for forward-thinking students and executives who seek to transcend traditional learning boundaries. Our immersive programs cater to those eager to explore the realms of XR education, virtual reality, and Metaverse technologies.
Why XR & Metaverse Lab?
Aligned with our mission for human capital development, the XR & Metaverse Lab becomes a crucible for essential 21st-century skills. From critical thinking to emotional intelligence, collaborative teamwork, and complex problem-solving, our environment nurtures a skill set that goes beyond traditional business education.
The Fusion of Theory and Practice
The XR and Metaverse Lab is not just a technological hub; it's a breeding ground for futuristic ideas and strategies. By integrating Extended Reality (XR) and Metaverse technologies into our curriculum, we are redefining the boundaries of education and research. Students and executives alike gain hands-on experience with cutting-edge tools, enabling them to transcend traditional learning methods. This immersive learning approach is pivotal in fostering managerial excellence and nurturing the leaders of tomorrow.
Research at the forefront
Our research initiatives in the lab are geared towards understanding and leveraging XR and Metaverse technologies for business and societal benefits. Faculty and students collaborate on projects exploring sustainable business practices, innovative marketing strategies, operations, human resources, and new models of consumer engagement in the virtual world. This research is not just academic; it has practical implications for businesses and society, driving forward our vision of creating a sustainable future.
Prof. Harish Kumar
Assistant Professor
Marketing
