Why your brand needs to focus on customer experience

Why your brand needs to focus on customer experience | Authored by Dr. Jones Mathew

Dec 08, 2020

Great Lakes, Gurgaon
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If Customer Experience (CX) is the nature and quality of interaction between the customer and the brand, some companies do a great job of it, others are mediocre and still others fare very poorly.

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Great Lakes Institute of Management,
2nd Floor, Orchid Centre,
Golf Course Road, Sector 53,
Gurugram, Haryana 122003

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Gautam Lakhamraju quoted in 'MBA Education in Tumultuous Economic Conditions' by Edex (The New Indian Express)

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