Nostalgia over proven content is what is working: Article by Professor Anirban Chaudhuri

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Amid the social distancing and stay at home drama who thought that we could reminiscence our childhood superhero Shaktimaan back in action. Traditional platforms like television had started losing their mojo with the soaring viewership the OTT Platforms like Netflix and Prime Videos were receiving, so the Information and Broadcast Ministry emerged with an advisory to the DTH and cable operators to broadcast the most favourite shows of the 1990’s.

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