Marketing and its Value Chain Partners: A Symbiotic Relation Worth Cultivating | Authored by Dr. Jones Mathew
Front end activities such as sales and marketing always had received a lot of visibility. Then things changed. Since the beginning, marketing was always supposed to be a customer-facing activity. Suddenly, it has to now become a customer-obsessed activity too. This transformation requires communication and collaboration between various stakeholders whose collective job is to deliver value to the customer. One set of key stakeholders in the value delivery activity is the supply chain, procurement and logistics departments.
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