The Marketing Communication Dilemma: India versus Bharat | Authored by Dr. Umashankar Venkatesh
About
-
ABOUT
-
Press Room
-
ANNUAL EVENTS
What will happen if the likes of Amazon; Flipkart; AJIO - stop advertising in conventional media such as - network television, magazines or newspapers in a country like India? That is a moot question, which is not easily decipherable.Compared to digital media, accountability or measuring return on marketing investment (ROMI) is relatively subjective in any of the conventional mass media, which has driven marketers increasingly to digital media – as it promises better targeting of communication along with perfect measurability.
Recently in Media
Budget 2025 Expectations LIVE: Steel industry seeks protectionist measures & incentives | Quote by Prof. Swapnil Sahoo
Read MoreBudget 2025 Expectations: What relief can India's middle class expect from Union Budget 2025? - Pre Budget | Quote by Dr. Jones Mathew
Read MoreContact Us
-
Great Lakes Institute of Management,
2nd Floor, Orchid Centre,
Golf Course Road, Sector 53,
Gurugram, Haryana 122003
