Creating Customer Value through Inclusive Design | Authored by Dr. Umashankar Venkatesh
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New research published in Nature in 2020 based upon 50-year data from 1970-2020, clearly indicates a positive correlation between increasing global GDP and global material footprint as well as global carbon dioxide emissions. Herein comes the conceptualisation and practice of Inclusive Design (ID) as a probable or partial solution to these problems outlined above. Aimed at satisfying the needs of broader audiences, Inclusive Design of products, services or experiences, embraces the core idea that when product offerings are designed to meet the needs of underserved consumers all consumers can benefit.
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