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Marketing in the Digital Age is no longer a new concern. The fundamentals of marketing – understanding customer pain points and needs, developing suitable products and services, grabbing customers’ attention and helping them solve their lifestyle problems – are what marketers have strived for since the beginning. This new environment is clearly different from what marketers worked in earlier. The digital system empowers consumers and marketers both, by being accessible, granular, interactive, trackable, measurable, scalable and alive. From the humble email and SMS to the more advanced platforms (TWIFTTY – Twitter, Facebook, Whatsapp, Instagram, Telegram, TikTok and Youtube), to the even more evolved Metaverse which is upon us now. From direct marketing and push messages to images, videos and 3D frames, marketers have a much more nuanced and complex set of ecosystems to engage with its target audience in.

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