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Gurgaon (Haryana) [India], January 22 (ANI/NewsVoir): As the economy moves towards post-pandemic recovery, customers are tending to choose brands that they trust more than others. It is imperative that the focus of brands, now more than ever, should be on earning the trust of customers through real-world actions instead of just advertisements. This was said by some of India's prominent marketing gurus participating at Sapience 2020-21, the Annual Management Conclave of the Great Lakes Institute of Management, Gurgaon, held in January 2021.