How Brands Can Survive the Pandemic's Second Wave | Authored by Dr. Jones Mathew

Handling complexities brought on by the new wave will require a calm frame of corporate confidence. Employees must be co-opted into the complex details of living the brand promise in the new world. Customers need to be co-opted into how value can be generated collaboratively.

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  • EDHEC Business School
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  • Ipag
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