Faculty
Case Studies
- Jones Mathew, Sandeep Puri, Manavi Chopra (2023), "Zenonco.io: Service Delivery and Brand Building Dilemmas", Ivey Publishing
- Jones Mathew, Sujata Khandai, Sandeep Puri (2022), “Lebua: A Thai Luxury Hotel’s Post-Pandemic Dilemmas”, Ivey Publishing
- Jones Mathew, Sandeep Puri, Darren Meister, and Maria Luisa Chua Delayco (2021); 'Amazon Food Bites into Food Delivery Market in India'; Ivey Publishing. W25902
- 'The Case of the Ace Employee', by Dr. Poornima Gupta, published by Human Capital (2022)
- Mathew, J., Venkatesh, U., et al (2021), 'Kineer: A Social Marketing Challenge', accepted for publication by IMD Lausanne, Switzerland - 3rd Prize at John Molson International Case Study Competition (2022), Canada
- 'Is It All Rosy?', a Case Study by Dr. Poornima Gupta, published by Human Capital (2021)
- 'Manufacturing Excellence using lean systems - a case of an automotive aggregate manufacturing plant in India' by Umashankar Venkatesh and Ravindra Ojha, published by Journal of Advances in Management Research (JAMR) (2021)
- Venkatesh, Umashankar with Sondhi, N. and Kalla, S.M. (2014) Mother Dairy: Creating a National Footprint. Case (Product Code - 9B14A020); Teaching Note (Product Code - 8B14A020. Richard Ivey Publications, Univ. of Ontario, Canada.
- Venkatesh, U. & Mathew, J. (2019) The Attire: Marketing Organic Apparel, Niche or Mainstream? The Case Centre, Case No. 519-0054-1
- Venkatesh, U. & Chakrabarti, A. (2019) Tata Motors at Crossroads. The Case Centre, Case No. 119-0025-1.
- Venkatesh, U. & Chakrabarti, A. (2018) Bharti Airtel: Growth Imperatives & Financial Performance. The Case Centre, Case No. 118-0015-1. https://www.thecasecentre.org/main/products/view?id=150528
- Venkatesh, U. & Dutta, K. (2017) Start-up Branding – The Case of a Social Enterprise. Certatus-2017, Case Conference conducted by the Loyola Institute of Business Administration, Chennai – April 7, 2017.
- Venkatesh, U. & Dutta, K. (2016) Patanjali: Building of an ‘Indian’ Brand. 2nd Conference on Brand Management, 16-17 April 2016, IIT Delhi, India.
- Sondhi, N., Kalla, S.M., & Venkatesh, U. (2015) Addons: Targeting Impulse. Richard Ivey Publications, University of Western Ontario, Canada. (Product Code - 9B14A069).
- Sondhi, N., Kalla, S.M., & Venkatesh, U. (2014) Mother Dairy: Creating a National Footprint. Richard Ivey Publications, University of Western Ontario, Canada. (Product Code - 9B14A020).
- Arora, J. & Venkatesh, U. (2011) Mahindra Renault JV: Why it’s at the End of the Road. HBS Research Review, 2(2), p. 82-86.
- Mathew, J. (2020), “Sab ke Liye Big Bazaar: Empowering Persons with Disabilities”, Confederation of Indian Industries CII Special Issue on PwDs,
- Mathew, J. (2020), “IHG: Hospitable to PwDs in the Hospitality Sector”, Confederation of Indian Industries CII Special Issue on PwDs,
- Gupta, P and Mathew, J (2019), “IQF: Leading Change in Rural India”, The Case Centre (UK), Product # 419-0076-1 and Teaching Note Product # 419-0076-8
- Venkatesh, U and Mathew, J (2019), “The Attire: Marketing Organic Apparel, Niche or Mainstream?”, The Case Centre (UK), Product # 519-0054-1 and Teaching Note Product # 519-0054-8
- Mathew, J., Dey, B and Puri, S (2018). “Tiktauli De Corps: A Branding Dilemma”, Ivey Publishing, Western University, Canada; Product Number 9B18A066
- Mathew, J., Dey, B and Puri, S (2018). “Brand W: Strategizing for Omni-Channel Retail”. Ivey Publishing, Western University, Canada; Product Number 9B18A046.
- Mathew, J., Dey, B and Puri, S (2017). “The Renault Kwid: Disrupting India’s Hatchback Market”. Ivey Publishing, Western University, Canada; Product Number 9B17A023
- Mathew, J and Dey, B. (2017). “The Vanca: Reworking Digital Marketing Strategy”, 2016. Ivey Publishing, Western University, Canada; Product Number 9B17A011
- Mathew, J. and Dey, B. (2016). “The Vanca: Reworking Digital Marketing Strategy”, Winner of Marketing Category, ISB-Ivey Global Case Competition, 2016. https://www.thecasecentre.org/educators/casemethod/competitions/results/ISB2016
- Mathew, J and Dasgupta, P. (2015). “The Vanca: Dilemmas of an E-Commerce Entrepreneurial Startup”. Ivey Publishing, Western University, Canada; Product Number 9B15M035.
- Mathew, J and Singh, R (2014). “S.A.I.L. - Distribution Strategy for Non-Urban Markets: A Case Study; Management and Change, Volume 18, Number 2, 2014. ISSN No. 0972-2149
- Dasgupta, P and Mathew, J, (2012), “Social Media Marketing at Reebok India – The Dilemma of ROMI and Beyond”, Case published with ECCH – Emerald Emerging Market Case Studies, (UK),October 2012. Full Text Downloaded 680 times (Dec 2014)
- Chaklader, B and Sharma, K. (2018) Alok Industries Limited: Investment Decision Through Financial Statement Analysis. Case Centre, 118-0020-1, pp. 3-17.
- “Financial System Security: Harshad Mehta and the Billion-Dollar Scam” (2010), Harvard Business Publishing, Product Reference: HKU904-PDF-ENG, with Dhamija S.
- “People Management, the Mantra for Success: The Case of Singhania and Partners” (2008), Harvard Business Publishing, Product Reference: HKU763-PDF-ENG
- Case study on “Meenu Capsules –A” by Prof. Poornima Gupta, on problems faced in production and quality control by an industrial unit
- Case study on “Meenu Capsules –B” by Prof. Poornima Gupta, on incentive schemes offered in an industrial unit
- A chapter on “Environment Protection and Corporate Social Responsibility: A Critique” by Prof. Poornima Gupta, in a book published by IISWBM Kolkata, in July 2009
- 'Tata Steel: The Growth Imperative' by Ahindra Chakrabarti with Preeti Goyal (GLIM, Gurgaon), published by The Case Centre (2019)
- 'Tata Motors at Cross Roads' by Ahindra Chakrabarti with Umashankar Venkatesh (GLIM, Gurgaon), published by The Case Centre (2019)
- 'Employee Exit :To Retain or Let Go' by Poornima Gupta, published by Human Capital Magzine (2019)
- 'IQF: Leading Change in Rural India' by Poornima Gupta with Jones Mathew (GLIM, Gurgaon), published by Case Centre (2019)
- 'Bharti Airtel: Growth Imperatives & Financial Performance' by Umashankar Venkatesh with Ahindra Chakrabarti (GLIM GGN), published by The Case Centre (2018)
- 'Compendium of Business Models - Aarnyak Agri Produce Company, NRLM' by Sridhar Telidevara with Prof K V Raju, Prof Amrita Dhiman, Prf E N Reddy (DMI), published by NRLM, DMI (2016)
