Faculty
Book Chapters
- 'Towards a Life with Diginity: Sarovar Beckons PwDs Inclusion' by Preeti Goyal, published by Champions of Change: Catalyzing Inclusion at Workplace. New Delhi: Confederation of Indian Industries (2020)
- 'Business Success through Social Responsibility: Microsign Products' by Umashankar Venkatesh, published by Champions of Change: Catalyzing Inclusion at Workplace. New Delhi: Confederation of Indian Industries (2020)
- Venkatesh, U., Mathew, J., & Chaudhuri, A. (2019) Corporate social responsibility as an antecedent of brand valuation in Mandated Corporate Social Responsibility - Evidence from India, Eds. Mitra, N. & Schmidpeter, R. Switzerland: Springer Nature, p. 175-198.
- Venkatesh, U. (2018) The hegemony of global brands: Brands, globalization, & local cultures, in The Globalization Conundrum - Dark Clouds behind the Silver Lining, Eds. Chakrabarti, G. & Sen, C. Singapore: Springer Nature, p. 205-217.
- Venkatesh, U (2017) Branding impetus for start-ups: Relevance and rhetoric, in Global Entrepreneurship and New Venture Creation in the Sharing Economy, Eds. N. Zakaria & L. Kaushal, Singapore: IGI Global.
- Venkatesh, U. (2010) Consumerism and consumer behaviour in service economy: The changing face of the Indian consumer, in Consumers, Consumerism and Consumer Protection: Indian Context, Eds. K.N. Bhatt, S. Misra, & S. Chadah. New Delhi: IIPA. ISBN: 9380031552.
- Venkatesh, U (2006) State of practice of ethics in the hotel industry in India – Some conclusions, in Global Cases in Hospitality Industry, Ed. V. Jauhari, New York: Haworth Press.
- Venkatesh, U (2005) Leisure – meaning and impact on leisure travel behavior, in Global Cases in Hospitality Industry, Ed. V. Jauhari, NY: Haworth Press.
- Venkatesh, U., Mathew, J., & Chaudhuri, A. (2019). “Corporate social responsibility as an antecedent of brand valuation, in Mitra, N. & Schmidpeter, R (eds.), Mandated Corporate Social Responsibility - Evidence from India. Switzerland: Springer.
- Mathew, J and Joshi, R.M, (2016). “An Exploratory Research into the Antecedents of the Need for Uniqueness Motivation among Adolescents in India”, Contemporary Issues in Business and Economy, Regal Publications, New Delhi ISBN 978-81-8484-595-2.
- Sharma, K. (2009). Cases in Management-Indian and International Perspective, ‘Shankar’s International Dolls Museum’
- Menon, Sheetal & Vijayaraghavan, K. (2017), STEM Annual Survey Report on Status of Intellectual Property Management and Technology Transfer in Public Research Institutions in India. Report of Society for Technology Management (STEM) Annual Summit, 14-15th September, 2017, Hyderabad, India
- Menon, Sheetal, & Jha, S. K. (2014). Use of Patent Analytics to Identify Trends in Insect Resistant Crop Biotechnologies within Indian Context. IP for Development: The Emerging Paradigm’, Elsevier Publications. 2014. ISBN: 978-93-5107-203-4
- Menon, Sheetal, Jha, S. K., & Jain, K. (2013), MHRD IPR Chair Regional Sectoral Report on “Seed Sector in India”. URL: http://mhrdiprchairs.org/iitb/Publications/Monographs
- A.M. Rather, Integration of Vector Autoregression & Artificial Neural Networks: A Robust Model for Prediction of Non-stationary Data, Smart Intelligent Computing and Applications, 2019 Springer.
- 'Millennials- Understanding and Attracting Them to Higher Education ' by Poornima Gupta with Preeti Goyal (GLIM, Gurgaon), published by IGI Global (2019)
- 'Disruption is the New Normal for Business' by Bappaditya Mukhopadhyay, published by Hindu - Young Managers book (2019)
- 'Resolving Land Disputes-Road to Sustainable Development” in “Paths for Sustainable Economic Development” ed by Robert Lensink, Stefan Sjorgen and Clas Wihlborg, 2017' by Bappaditya Mukhopadhyay with Awadhesh Kumar Jha (Quenext), published by ISBN: 978-91-639-5215-9 (2017)
