Dr. Amit Kumar
Dr. Amit Kumar is a Ph.D. from the NMIMS University, Mumbai, MBA from the Indian Institute of Foreign Trade, New Delhi, and Bachelor of Planning from School of Planning and Architecture, New Delhi. Dr. Kumar has an industry experience of 10 years in sales and marketing in branch management, product development, and customer relationship management roles with leading Indian MNC’s. Dr. Kumar also brings more than 8 years of academic experience with NMIMS University, and KJ Somaiya Institute of Management, Mumbai.
Dr. Kumar has presented his research work and received the best paper award for work on an analytical model in sports performance and sponsorship decision at 5th IIM A data analytics conference at IIM Ahmedabad. He also received the 1st prize award for his research work on customer knowledge management and its implications for customer experience management in marketing conference at ICFAI business school, Mumbai.
Dr. Kumar has published several research papers in reputed ABDC journals and is also a reviewer for various journals. His research interest spans into combining marketing with emerging technology, and their impact on business and society
Teaching Areas – Customer Relationship Management, Service Marketing, Consumer Behaviour, Marketing Management, Customer Engagement Management
Research Areas – Emerging technologies such as AI, Metaverse and its implications on marketing, sales and society, sustainability marketing, food marketing, tourism marketing.
Research Publications
- Kumar, A., Krishnamoorthy, B. and Bhattacharyya, S.S. (2024), "Machine learning and artificial intelligence-induced technostress in organizations: a study on automation-augmentation paradox with socio-technical systems as coping mechanisms", International Journal of Organizational Analysis, Vol. 32 No. 4, pp. 681-701.
- Kumar, A., Bhattacharyya, S.S. and Krishnamoorthy, B. (2023), "Automation-augmentation paradox in organizational artificial intelligence technology deployment capabilities; an empirical investigation for achieving simultaneous economic and social benefits", Journal of Enterprise Information Management, Vol. 36 No. 6, pp. 1556-1582.
- Kumar, A., Krishnamoorthy, B., Kamath, D., & D'Lima, C. (2022). Business analytics adoption in firms. International Journal of Business Information Systems, 40(4), 464-492.
- Kumar, A., & Krishnamoorthy, B. (2020). Business analytics adoption in firms: A qualitative study elaborating TOE framework in India. International Journal of Global Business and Competitiveness, 15(2), 80-93.
- Kumar, A., Krishnamoorthy, B., & Kamath, D. B. (2020). Key themes for multi-stage business analytics adoption in organizations. Asia Pacific Journal of Information Systems, 30(2), 397-419.
- Bhattacharjee, A., Moitra, R., Kumar, A., & Vardhan, A. (2017). Mindfulness based Sales Management. PURUSHARTHA-A journal of Management, Ethics and Spirituality, 10(2), 25-35.
Conference Proceedings
- Determining Sportsperson’s Affinity for Brand Sponsorships – An Analytics Approach. Best Paper Award at 5th IIMA International Conference on Advanced Data Analysis, Business Analytics, and Intelligence, 2017
- Translating Customer Knowledge Management into Perceived Customer Communication Value and Purchase Intention: A Study on Indian Ecommerce Firms. 1st Prize at International Marketing Conference on Customer Engagement and Experience
