NASMEI

NASMEI (North American Society for Marketing Education in India) is the premier annual marketing conference held at Great Lakes Institute of Management organized by the Kotler-Srinivasan Center for Research in Marketing.

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Points to NOTE about conference

Superb Quality of Research: The Great Lakes-NASMEI Conference is among the finest International conferences in the marketing area in India. During the past, we have had presentations by professors and doctoral students from leading schools in U.S.A., India, Australia, New Zealand, Singapore, Switzerland, France and Hong Kong; approximately half from U.S.A. and other countries and half from India.

Convenient Timing of Conference: Every year the conference is held in December. Typically, this is a holiday period for everyone with excellent weather and the famous music season in the Chennai area. So delegates can come, present their papers, and either head back or go on a holiday in Tamil Nadu with numerous things to see nearby.

Anchor Faculty

Dr. Sundar Bharadwaj

The Coca-Cola Company Chair of Marketing and Professor
Department of Marketing
Terry College of Business
University of Georgia

Call for Papers

We are happy to announce that the 18^th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference has been scheduled for Dec 16 & 17^th 2024 (Monday & Tuesday).

We Invite Extended Abstracts In All Areas Of Marketing.

The abstract should be submitted as mentioned below:

• In Microsoft Word; single-spaced lines with one-inch margins on all sides.
• The font should be - Times New Roman and the font size to be used is '12'.
• The submission should not exceed three pages.
• The abstract submitted should have a representative list of references.

The Extract Submission deadline was 31^st October. We thank the participants for participating in overhelming numbers.

Doctoral Symposium

The Doctoral Symposium aims to provide a helpful and stimulating forum for Ph. D. students to present and discuss their research proposals and early research results. Last year, we conducted a highly effective and well-received Quantitative Methods in Marketing. This year, the doctoral symposium will focus on “Marketing Strategy”. The content of this symposium would be unique (which we will put up shortly) and for the most part, the material covered in this programme would not be covered in the Indian B-school FPM/PhD curriculum.

Doctorate students (PhD/FPM/Exec PhD/Exec FPM or equivalent) will attend this symposium. This symposium will be from December 13^th – 15^th (Friday – Sunday). It is also open to assistant professors who have finished their PhDs or equivalent recently. If you wish to attend the doctoral symposium, please click on the button below and register now. Mail us at [email protected] to raise any query. Last date to enroll for the Doctoral Symposium is 20th November, 2024.

Sundar Bharadwaj

Professor
Terry College of Business, University of Georiga

Kapil Tuli

Professor
Singapore Management University

Rajdeep Grewal

Professor
UNC Kenan-Flagler Business School, North Carolina

Ashwin Malshe

Associate Professor
The University of Texas, San Antonio

Deepa Chandrasekar

Associate Professor
The University of Texas, San Antonio

Nandini Nim

Assistant Professor
Colorado State University

Rajendra Srivastava

Professor
ISB, Hyderabad

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Research Grant Proposal

We are delighted to announce that as part of the 18^th Great Lakes NASMEI Marketing Conference, we have received Research Proposals in huge numbers which are being evaluated. There would be two sets of awards, one for doctoral students and the other for faculty members.

The rules/relevant details pertaining to this research grant are as follows:

• A full proposal of not more than 10 pages (Times New Roman font, 12 points, double-spaced, 1-inch margins), inclusive of tables and references, but excluding appendices. Full proposals would typically cover the following: a literature review, motivation for the research, key research questions (or hypotheses if any), expected contributions, proposed methodology, details on preliminary data collected (if any), timeline to execute the project, and item-wise research budget.
• The top 6 proposals from each stream (faculty and PhD/FPM students) would be invited and expected to present at the conference. The presenters would need to register for the conference.
• The top three research proposals from PhD/FPM students will be awarded the “NASMEI Research Grant Award” of Rs. 1 lakh each. To be eligible for this award, the principal investigator needs to be a PhD/FPM student registered in India. The other investigators may be PhD/FPM students or faculty from India or abroad.
• The top three research proposals from faculty members will be awarded the “Bala and Vasantha Balachandran Research Grant Award” of Rs. 1 lakh each. To be eligible for this award, the principal investigator needs to be a faculty member of a B-School in India. The other investigators may be PhD/FPM students or faculty from India or abroad.

The deadline for submitting research proposal was 31^st October. The proposales have been received and are being evaluated.

NASMEI + JGM Best Paper Award

Renowned for the quality of its presentations, exceptional networking opportunities, and warm hospitality, the NASMEI Conference attracts delegates from leading schools across the USA and Europe. It serves as an ideal platform to celebrate and promote groundbreaking research with strong publication potential.

As a premier venue for innovative ideas in global marketing, the conference offers scholars like you the chance to share insights, discoveries, and advances that shape the future of marketing practices. We welcome diverse perspectives that foster the growth and evolution of the field.

Publication Opportunity

Based on the submissions, the best paper selected will have the opportunity to be published in the Journal of Global Marketing (ABDC – B). Note: This is not automatic acceptance and the paper will go through the normal review process.

Submission Guidelines

To be considered for the best paper award, we invite full papers across all areas of marketing. Please adhere to the following guidelines when submitting your paper:

• Format: Microsoft Word, single-spaced with one-inch margins on all sides.
• Font: Times New Roman, size 12.
• Style: APA (7th Edition) guidelines.
• Length: Maximum of 25 pages, including references.
• Data and other relevant materials may be added as appendices.
• Last date to submit full paper was October 31^st 2024. The submissions are now under evaluation.

Registration

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Nasmei 2024

The conference will be held on 16^th & 17^th December 2024

• Conference Dates: 16^th & 17^th December 2024 (Monday – Tuesday); Doctoral Symposium: 13^th to 15^th December 2024 (Friday – Sunday)