S. Margaret


Area of Expertise: Marketing

Email: [email protected]

Margaret holds Ph.D from Anna university (CEG) Chennai. Pursued Master of Business Administration (MBA) with specialization in Marketing, Karunya University, Coimbatore Worked as Teaching assistant at Loyola Institute of Business Administration. Prior to joining the academia worked for Insurance conglomerate - STATE BANK OF INDIA LIFE INSURANCE CO LTD” and “FUTURE GENERALI INDIA LIFE INSURANCE PVT LTD”. However, her research works have been accepted in journals listed in the ABDC list such as " International Journal of Enterprise Network Management"

Research Interest

  • consumer behaviour personal selling, customer relationship management

Conference Proceedings / Publication

  • Attended the Prestige institute of management and research Indore XV International Conference 2021
  • Reading a Research Paper critically and creatively 2020 Prof R.Sridharan (NIT Calicut) Department Of Industrial Engineering Anna University Chennai
  • International conference on Contemporary Engineering and Technology – 2018, held on 10th and 11th march at Prince Shri Venkateshwara Padmavathy Engineering College, Chennai – 127.
  • Participated in the workshop titled Data Analysis for research in management and social sciences organized by Centre for Distance Education Anna University Chennai from July 19th to July 21st 2018
  • Attended seminar on Technology Development For Societal Applications held on 5th September 2018 Organized by Centre for technology development and transfer at Anna University Chennai.
  • Special lecture on “How-to do-good research” Organised by Centre for research, Centre for International Affairs and Crystal growth centre, Anna University during August 03-05, 2015 at Crystal Centre, CEG, Anna University, Chennai.
  • Regional Training Programme on URKUND - An Anti-Plagiarism Detection Tool jointly organised by Anna University, and INFLIBNET Centre in collaboration with URKUND, Sweden & e Galactic, Pune held at Anna University, Chennai on September 22, 2015.
  • Author workshop on How to write a good research paper, jointly organised by Springer & Anna University, Chennai on 2 nd November 2015 at Anna University (TAG Auditorium).
  • Participated in the Workshop titled “Research paper writing-APA Style “organised by DoMS, Anna University and Hochschule Ansbach, Germany on 12 th November, 2015 in DoMS, Anna University, Chennai

Research papers under review

  • Margaret & Dr. Rajalakshmi. Entrepreneurial Leadership and its impact on Agile Project Management International journal of enterprise information systems Impact factor.24
  • Margaret & Dr. C. Joe Arun Buying Intention of functional foods: Moderating role of human values FIIB review

Working papers

  • Margaret & Dr. Senthil Kumar Consumer Behaviour on food waste: High time to think about wasting less and sharing more. Journal of cleaner production
  • Margaret & Dr. Senthil Kumar A model for Food banks and community Refrigerators British food journal
  • Margaret and C. Joe Arun Minimalistic consumption

Associations

  • Cornell University
  • Chicago Booth
  • Skema Business School
  • Universite Bordeaux
  • IESEG
  • Frankfurt School of Finance and Management
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