Assistant Professor- Marketing
Area of Expertise: Brand management, Consumer behaviour, Crisis communication, Positive emotions
Email: [email protected]
Dr Kalpana Chandrasekar holds PhD from Indian Institute of Technology Madras (IITM). She has published in reputed peer-reviewed journals and participated in various national and international conferences. Her doctoral work has won the esteemed Best Marketing Thesis award of the year 2024 from IIT Madras. Prior to her PhD, she has completed her post-graduation (PGPBM) from Indian Institute of Management Tiruchirappalli (IIMT). She is an honored recipient of Director’s Gold medal for academic excellence. She has about five years of industry experience, working with the IT giants – Cognizant Technology Solutions and Wipro Technologies.