Is FMCG Distribution at the Cusp of a Technological Revolution? | Prof. Rajeshwari writes for Indian Retailer

Prof. Rajeshwari K with Ramasubramanian (PGDM Co '22) wrote an article titled, 'Is FMCG Distribution at the Cusp of a Technological Revolution?', published by Indian Retailer. The article highlights that over 90 percent of FMCG trade in India is still unorganized and any technology intervention results in its differential adoption across urban and rural, thus leading to working capital variances.