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It is finally “that” day! The lockdown has been lifted, the stores and restaurants are permitted to open, and consumers are allowed the freedom to go out and shop. The key question is: What should marketers do? How should we attract the right consumer? And, will they buy what we have to offer?

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Contact Us
  • Great Lakes Institute of Management,
    Prince infocity II,
    Ist floor,
    283/3, Rajiv Gandhi Salai (OMR),
    Kandanchavadi,
    Chennai - 600096
  • +91-44-6699-9300
  • +91-44-6699-9301

Associations

  • Cornell University
  • Chicago Booth
  • Skema Business School
  • Universite Bordeaux
  • IESEG
  • Frankfurt School of Finance and Management
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