Go Green: A business mantra here to stay?

Soul Tree, Kama Ayurveda, Khadi Naturals, Khadi Mauri, Just Herbs - all these are names of India based ayurvedic beauty and cosmetic brands that serve a fast growing domestic demand. Some of these brands cater to a global clientele too, thereby leaving an international footprint. In a 2017 Nielsen report, 41% of personal care market was accounted for by the “naturals” segment. The global market for Ayurvedic beauty cosmetics is on the rise and is predicted to grow at a CAGR of 16.2% from 2015-2022, whereby demand will grow from USD 3428 million to USD 9791 millions according to Stratistics MRC, a market research firm.