CEO’s Dilemma: How to Reduce Organizational Innovation’s ‘Knowing-Doing’ Gap? | Prof. Raj Shankar writes for CXO Outlook

The article highlights that in the 2021 edition of BCG’s long running "Most Innovative Companies" global innovation survey shows that “innovation’ has become a top three priority for an overwhelming 75% of responding organizations. Alarmingly, only 50% of them are putting real resources behind their innovation initiatives. If CEOs know that innovation is critical for their organizations’ health and wellness, why aren’t they investing in innovation initiatives? Why is there so much "innovation theatre" and so little "innovation?"