Brand building through CSR by Prof. Sridhar Samu published by CSR Journal

The article talks about how corporate social responsibility has become one of the most important contributions that businesses can make to help society. CSR has been used in diverse areas such as disaster assistance, medical help, and education and has been hugely successful in improving society as a whole. Large firms such as Tata, Wipro and Zoho have been among the leaders in corporate social responsibility activities.