All About NFTs & Brand Marketing | Prof Rajeshwari K along with her co-authors writes for ET Brand Equity

Prof Rajeshwari K, Sandeep Muralidharan (PGDM Co '22) and Anant Dixit (PGDM Co '22) craft the basics of NFTs and brand marketing through their article in ET Brand Equity. While some believe that NFTs are overvalued and are only a passing fad, there is another lot that believes that block chain and NFTs together play a pivotal role in changing how creators and brands interact with their audience.