Indian men work more but women have less leisure time | Prof. Vidya Mahambare writes for The Print
- Aug 05, 2022 | ThePrint
Prof. Vidya Mahambare along with her co-authors Sowmya Dhanaraj and Shambhavi Chandra has authored an article titled 'Indian men work more but women have less leisure time' that has been published by The Print.
Read MoreYoung married women are sleeping less and working more | Prof. Vidya Mahambare writes for The Print
- Aug 04, 2022 | ThePrint
Prof. Vidya Mahambare along with her co-authors Sowmya Dhanaraj and Shambhavi Chandra has authored an article titled 'Young married women are sleeping less and working more in Indian homes, time-use data shows' that has been published by The Print.
Read MoreIndia’s EV Drive Needs A Stronger Supply Chain | Dr. Rammyaa and Dr. Rajeshwari K write for Mobility Outlook
- Jul 15, 2022 | Mobility Outlook
Dr. Rammyaa M and Dr. Rajeshwari K, have co-authored an article titled, 'India’s EV Drive Needs A Stronger Supply Chain' which has been published by Mobility Outlook.
Read MoreTechnologies behind metaverse that will shape our future | Dr. Pavithra M R writes for Hindu Business Line
- Jul 12, 2022 | Hindu Business Line
Dr. Pavithra M R has authored an article titled 'Technologies behind metaverse that will shape our future' that has been published by The Hindu Business on Campus (BLoC) online.
Read MoreLeveraging Parasocial relationships in Influencer Marketing | Prof. Angeline Gautami Fernando
- Jul 06, 2022 | Adgully
Prof. Angeline Gautami Fernando along with her co-author, Saju Balakrishnan (Sr. Assistant Professor, VIT Business School) published an article titled ''Leveraging Parasocial relationships in Influencer Marketing" published by Adgully. The article highlights that despite billions of dollars being spent by brands worldwide, most consumers, when interviewed personally, reveal that they would rely on trustworthy influencers on social media to make brand choices rather than corporate messages.
Read MoreA guide to Metaverse Marketing: Transforming markets and looking ahead | Prof. Rajeshwari K | Economic Times CIO
- Jul 05, 2022 | Economic Times CIO
Prof. Rajeshwari K and Allok Jha, a PGPM '22 student have co-authored an article titled, 'A guide to Metaverse Marketing: Transforming markets and looking ahead' which has been published by Economic Times' ET CIO. The article elaborates on elements of the Metaverse, advice for marketers, brands, businesses and the challenges that metaverse marketing can potentially pose.
Read MoreEducation: Best new courses for the changing world | Prof. Sanjoy Sircar and Keerthi J Reddy | The Week
- Jun 26, 2022 | THEWEEK
The domain specialisation courses deal with a fast-evolving business landscape where the current handbook of rules do not apply,” Prof. Sanjoy Sircar says. He adds that employment opportunities being generated in the new-age sectors are immense and that students need a deeper understanding of the sectors to take advantage of the opportunities.
Read MoreTreading on Fire | Prof. Vidya Mahambare writes for Financial Express.
- Jun 21, 2022 | FINANCIAL EXPRESS
The article highlights that by the age of 30, more than four out of five Indian men are married. However, male employment in the formal sector, characterised by a written job contract and social security benefits, saturates around the ages of 27-28 years. A vast majority of army candidates would be aware that their chances of getting a formal sector job when their four-year army contract expires are very low. Even for those who were in regular-wage employment, the average salary was around Rs 11,000 per month at age 27-28 years in 2019-20, compared to the monthly take-home starting salary of Rs 21,000 under the Agnipath scheme at a much younger age.
Read MoreWhy a common admission test could worsen higher ed access | Prof. Vidya Mahambare writes for Live Mint
- Jun 16, 2022 | Mint
As proposed under the New Education Policy 2020 (NEP), a Common Undergraduate Entrance Test (CUET), a single-window opportunity for admission to 53 central universities, is now in operation. Government schools need reforms so that students who can’t afford coaching to crack this test aren’t put at a disadvantage.
Read MoreOvercoming Buyer-Seller Tensions in the Pre-Acquisition Process - Prof. Raj Shankar
- May 26, 2022 | SAGE journals
Financial Times (FT) List of 50 Journals, popularly called “FT50” is considered the top journal in business and management. The paper published in the FT50 list of journals is considered remarkable and highly prestigious. It is a widely used and influential journal list among business schools worldwide.
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