5 Ideas for leveraging influencer marketing to foster consumer engagement | Prof. Debashree Roy writes for Financial Express

The article highlights that businesses need to target authentic influencers who can create fresh content in their styles that distinguishes them from others. To increase customer engagement, businesses need to grasp the crucial interaction between influencer reputation, content quality, and influencer-brand fit. Businesses must consider the below factors to make the most of their influencer marketing: i) Influencer Post Frequency ii) Influencer Post Content iii) Influencer-brand Similarity iv) Emotional Value of Post v) Influencer Follower Size