In Media

Experiential Marketing in the age of the Coronavirus - Dr K Rajeshwari

May 16, 2020 | Pitch

With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing is being redefined

How is Covid-19 affecting outdoor media? - Dr K Rajeshwari

May 13, 2020 | Indian Television

Outdoor advertising had a fantastic 2019. Defying predictions, India’s OOH (Out Of Home) industry, grew at over 15%. Driven by IPL, elections, and a huge increase in the OTT industry’s outdoor advertising, the industry saw a big increase, enabled adequately by digitization. The industry itself has been seeing radical positive transformation over the years. From the rather primitive static format, it has now become a dynamic audiovisual one, with all kinds of creativity made possible by technology. Global giants like Google Maps and LinkedIn have used OOH to create an impact, in addition to Netflix, Amazon Prime, and Hotstar.

How Can Privacy Be Ensured With E-Learning? - Dr Sriram Rajagopalan

May 11, 2020 | Express Computers

The current pandemic has paved the way for online education to be continued on a massive scale. However, there have been controversies encircling online modes of learning. Where is the privacy then?

Great Lakes Chennai announces unique “Term Zero” with Global Thought Leaders for incoming students

May 11, 2020 | Media Coverages

Great Lakes Institute of Management, Chennai has announced a high-impact initiative to support the incoming students during the COVID-19 pandemic. The initiative will help the students gain insights and perspectives from some of the world’s leading management gurus and CXOs apart from masterclasses and workshops which would help them build leadership and business skills, says a press release from the B-school.

How is Covid19 affecting outdoor media?

May 06, 2020 | MediaNews4U

Outdoor advertising had a fantastic 2019. Defying predictions, India’s OOH (Out Of Home) industry, grew at over 15%. Driven by IPL, elections, and a huge increase in the OTT industry’s outdoor advertising, the industry saw a big increase, enabled adequately by digitization. The industry itself has been seeing radical positive transformation over the years. From the rather primitive static format, it has now become a dynamic audiovisual one, with all kinds of creativity made possible by technology. Global giants like Google Maps and LinkedIn have used OOH to create an impact, in addition to Netflix, Amazon Prime, and Hotstar.

Gauging the impact of COVID-19 on outdoor advertising - Dr K Rajeshwari

May 05, 2020 | Adgully

Dr K Rajeshwari, Senior Associate Professor (Marketing), Great Lakes Institute of Management, Chennai, examines how much the OOH industry in India has been impacted by the COVID-19 crisis. She also presents the strategies that the OOH industry needs to adopt to play to its strengths, practice innovation and retain flexibility.

COVID-19 busts Innovation Myths - Dr K Rajeshwari

Apr 29, 2020 | Electronics Maker

Successful organisations all over the world understand that innovation is vital for their survival, growth and sustained performance (Blundell et al.,1995). National Knowledge Commission, BCG and Mckinsey have highlighted how organisations need to innovate in order to stay relevant. The stark reality is that the majority of the new ideas developed never get launched in the market and those that do, face a failure rate somewhere in the order of 25 to 45 per cent (Crawford, 1987; Cooper, 2001). For every seven new product ideas, about four enter development, one and a half are launched, and only one succeeds. A meta-analysis study of new product literature indicated that most of the factors affecting new product success are internally controllable by management (Benedetto, 1999) and provide a higher non-replicable competitive advantage than the external factors.

How to nudge consumers back to the marketplace - Dr Sridhar Samu

Apr 28, 2020 | The Hindu Business Line

It is finally “that” day! The lockdown has been lifted, the stores and restaurants are permitted to open, and consumers are allowed the freedom to go out and shop. The key question is: What should marketers do? How should we attract the right consumer? And, will they buy what we have to offer?

Economics101 of COVID-19 - Vidya Mahambare

Apr 27, 2020 | BW BusinessWorld

Economics 101 inevitably starts with the concept of a circular flow of income generation. When one person spends, it becomes the income of the other, and then, the third so on. During the normal course of time, this beautiful machine of the market economy is taken for granted. COVID-19 is playing out as an extreme, unfortunate ‘what-if’ scenario.

India sees a 4-year decline in the number of new start-ups

Feb 25, 2020 | The Hindu Business Line

Year 2019 saw start-ups receive a major boost after the government announced incentives, including new incubators and relief from angel tax. But those did not seem to be enough to encourage more entrepreneurs to venture into the start-up ecosystem in India.