In media

Great Lakes conducts International Marketing Conference

• Dec 23, 2021 | The Times of India

The Great Lakes Institute of Management hosted the 15th NASMEI (North American Society for Marketing Education International) on 21st and 22nd December, 2021. The two-day doctoral workshop served as a prelude to the two day conference, providing an opportunity for the doctoral students and junior faculty to interact and learn from some of the top researchers in the world.

The 15th NASMEI International Marketing Conference 2021 Concludes At Great Lakes Institute Of Management Chennai

• Dec 23, 2021 | India Education Diary Bureau

The Great Lakes Institute of Management, Chennai hosted their 15th NASMEI International marketing conference in collaboration with the North American Society for Marketing Education in India (NASMEI). The session was inaugurated by Dr. Suresh Ramanathan, Dean, Great Lakes Institute of management. The keynote address was delivered by Dr. Arvind Rangaswamy, Distinguished Professor of Marketing at Penn State University, USA.

Why HR aspirants need an evolved curriculum - Prof. Shameem S featured in ET HR World

• Dec 22, 2021 | ET HR World

Professor Shameem S has been featured in an article titled 'Double Trouble: Why HR aspirants need evolved curriculum and HR leaders need evolved approach' published by ET HR World.

The article talks about the importance of traditional focus areas with a few new age improvements. She says “They must focus on acquiring analytical skills, an agile mindset, crisis management skills, technological skills to name a few".

Bringing employees back to office - Prof Shameem S writes for ET HR World

• Dec 12, 2021 | ET HR World

Professor Shameem S has co-authored an article titled 'Bringing Employees Back to Office: Pros and Cons of Hybrid Working'. The article talks about how hybrid work has its own share of challenges, while the onus lies on both - the organizations and employees who need to understand the challenges before going hybrid.

Can the Tatas turn around Air India - Dr. Suresh Srinivasan writes for the Hindu BusinessLine

• Nov 28, 2021 | Hindu BusinessLine

Dr. Suresh Srinivasan writes an article titled 'Can Tatas turn around Air India' for The Hindu BusinessLine published online and in print. Prof. Suresh states that while IndiGo and SpiceJet have built their culture and people ‘brick by brick’, the Tatas are assembling together four different cultures and many aircraft types — from Air India, Air India Express, Vistara and AirAsia.

Non-farm jobs and social mores hold India's key to farm reforms | Prof. Vidya Mahambare writes for LiveMint

• Nov 23, 2021 | LiveMint

The article highlights the repeal of three farm laws announced by the Prime Minister last week. Prof. Vidya states that the success of any attempt to reform the agriculture sector in India would depend to a large extent on the state of its economy’s non-farm sectors as well as societal culture.

What unites Bihar and Kerala young men? It has to do with jobs | Prof. Vidya Mahambare along with her co-authors write for The Print

• Nov 22, 2021 | ThePrint

The article featured online explores the regional labour market and education trends for India’s young men in the age group of 20-29 years between 2004-05 and 2018-19.

Can CEOs shift their understanding of change? Dr. T. T. Srinath writes for the Hindu Business Line

• Nov 21, 2021 | Hindu BusinessLine

The article featured in print in the national edition of BusinessLine as well as online, talks about four major principles that can help executives navigate change - Responsibility, Meaning, Purpose and Goals.

India's new employment policy ought to focus on young adults - Prof. Vidya Mahambare along with her co-authors Prof. Sowmya Dhanaraj and Sankalp Sharma writes for LiveMint

• Nov 15, 2021 | LiveMint

The article analyses some astonishing estimates that are based on the authors' research using India’s periodic labour force survey (PLFS) data. The estimates show that the employment-to-population ratio among young adults in India has declined to 43.4% in 2018-19 from 63% in 2004-05. This is a sharper fall than the decline to 64% from 74.5% for the 30-59-years age group over the same period.

Brand building through CSR by Prof. Sridhar Samu published by CSR Journal

• Nov 10, 2021 | CSR Journal

The article talks about how corporate social responsibility has become one of the most important contributions that businesses can make to help society. CSR has been used in diverse areas such as disaster assistance, medical help, and education and has been hugely successful in improving society as a whole. Large firms such as Tata, Wipro and Zoho have been among the leaders in corporate social responsibility activities.