In media

70 hour work week is not a great idea | Prof. Suresh Srinivasan writes for The Hindu Business Line

• Jan 17, 2024 | The Hindu Business Line

Prof. Suresh Srinivasan has written an article titled "70 hour work week is not a great idea" published by The Hindu Business Line.

Great Lakes Chennai’s one-year PGPM aims to accelerate careers | Prof. Sanjoy Sircar writes for Financial Express

• Jan 17, 2024 | Financial Express

Prof. Sanjoy Sircar has been quoted in an industry story titled "Great Lakes Chennai’s one-year PGPM aims to accelerate careers for working professionals with diverse backgrounds" published by Financial Express.

Sitharaman's budget speeches have mostly been positive in tone despite covid | Prof. Vidya Mahambare writes for Live Mint

• Jan 16, 2024 | Live Mint

Prof. Vidya Mahambare has written an article titled "Sitharaman's budget speeches have mostly been positive in tone despite covid" published by Live Mint.

5 Education trends to look forward to in 2024 | Prof. Sanjoy Sircar writes for India Today

• Jan 10, 2024 | India Today

Prof. Sanjoy Sircar has been quoted in an industry story titled "5 Education trends to look forward to in 2024" published by India Today.

Manufacturing vs Services: It's not one or the other | Prof. Vidya Mahambare writes for Mint

• Dec 27, 2023 | Mint

Prof. Vidya Mahambare has authored an article titled "Manufacturing vs Services: It's not one or the other" published by Mint.

Great Lakes, Chennai makes management education a real-world experience for students - Mr. Gautam Lakhamraju, COO, Great Lakes

• Dec 09, 2023 | South First

Gautam Lakhamraju, COO of the Great Lakes Institute discusses the vision, philosophy, the need for an MBA degree, future of management education and the role of the Great Lakes in shaping management students.

Beyond clicks and views: Unpacking the shift towards freebies in brand advertising | Prof. Debashree Roy writes for Financial Express

• Nov 29, 2023 | Financial Express

The article highlights that persuading consumers via freebies is a creative approach that several companies employ to differentiate themselves. Freebies can take diverse forms, including free samples, extra quantity or additional volume for the same price paid, gifts, free service included with the purchase of a product, or even free subscriptions to OTT services.

Freebies operate on the principle of reciprocity, which essentially means that when consumers enjoy a brand’s freebies, they favorably reciprocate towards the brand, in the form of a) purchases, b) positive word-of-mouth, and c) brand loyalty.

Huge jump in rural women employment in India. But not many are celebrating | Prof. Vidya Mahambare writes for The Print

• Nov 29, 2023 | The Print

The article highlights that more rural women are doing paid work—about 40 million more women have been working in agriculture since 2017-18—but on average, their income has not kept pace with rising prices. If rural women have re-entered farm work, it points towards a strain on managing family budgets. It would appear that their spouses' incomes have not increased enough with inflation, making it challenging to maintain their living standards.

Unraveling the Importance of Personal Connection in a Digital Era | Prof. Pon Mythili writes for Education Times

• Nov 20, 2023 | Education Times

While the digital era has transformed education, the personal touch continues to be a cornerstone of Management education. The power of in-person networking, collaborative learning, holistic development, and face-to-face encounters produces leaders who have a deep understanding of human behaviour, cultural empathy, and emotional intelligence in addition to strong technical skills.

Great Lakes, Chennai, gets AACSB Accreditation – Achieves Double Crown | The Print

• Nov 20, 2023 | The Print

Great Lakes Institute of Management, Chennai, has gained the prestigious AACSB accreditation, considered among the world’s leading accreditations for Business Schools. The AACSB accreditation places Great Lakes in an elite league of leading educational institutions globally and recognizes its commitment to academic excellence, innovative pedagogy, industry relevant curriculum and research.