Globally Benchmarked Curriculum

Program Structure

The programme is structured in two phases:

Phase 1

In the first two years, students will take courses in a wide range of areas exposing them to the breadth and depth of theory and methods. Rather than having comprehensive examinations, the Great Lakes FPM tests students on their ability to apply the knowledge and skills acquired by requiring them to work on two research papers at the end of the first and second years respectively and defending their work in front of the entire faculty. This will give the students a head start in having a steady pipeline of research by the time they graduate.

Phase 2

Upon successful defense of the second-year research paper, students are formally admitted into candidacy for the award of the FPM. They will begin work on their dissertation on a topic that is novel and makes a contribution to the field. Working closely with their faculty advisors and committee, students will develop their idea into a formal proposal that will be defended in Year 4 of the program, and upon receiving a go-ahead, they will complete their dissertation and defend it before the committee in Year 5 whence they graduate from the program.

Curriculum

There are three research tracks: Consumer Behaviour, Quantitative Marketing and Marketing Strategy.

Total Credit Hours: 54

  • Course Credits: 36
  • Dissertation Credits: 18

  • Foundational courses in probability, microeconomics and statistical analysis and regression
  • Students with a non-marketing background must audit MBA level courses in marketing management and marketing research, and obtain a pass on these courses
  • Theory Building and Research Methods (3 credits)
  • Area Seminars (9 credits)
    • Behavioral Seminar 1
    • Quantitative Seminar 1
    • Marketing Strategy Seminar 1
  • Related Field Courses (3 credits)
    • CB: Social Cognition
    • Quantitative/Strategy: Advanced Microeconomics
  • Research Methods (3 credits)
    • CB Track: Experimental Analysis and Design/Qualitative Research Methods
    • Quantitative Track: Advanced Econometrics
    • Strategy Track: Advanced Survey Design and Analysis
  • Communication Courses (Pass/Fail)
    • Research Writing Skills
    • Oral Presentation Skills
  • Faculty-supervised First Year Research Paper during summer
    • Submission of paper by 31st August at end of year 1
    • Presentation of Research Workshop by 15th October, Year 2
  • Research assistantship with faculty mentor (20 hours/week)

  • Area Seminars (9 credits)
    • Behavioral Seminar II
    • Quantitative Seminar II
    • Marketing Strategy Seminar II
  • Special Topics in Marketing (3 credits)
  • Research Methods (3 credits)
    • CB Track: Multivariate Regression and SEM
    • Quantitative Track: Machine Learning
    • Strategy Track: Panel Data Analysis
  • Related Field (3 credits)
    • CB Track: Cognitive Psychology
    • Quantitative Track: Game Theory
  • Communication Courses (Pass/Fail)
    • Preparing to be a good teacher
    • Leading case discussions
  • Faculty-supervised Curriculum Research Paper during summer
    • Submission of paper by 31st August, end of year 2
    • Presentation at Research workshop by 15th October, Year 3
  • Research practicum - collaborate with faculty on a research project
  • Teaching assistantship with faculty mentor (20 hours/week)

  • Dissertation Research
  • Form dissertation committee
  • Research practicum- collaborate with faculty on a research project
  • Co-teach course with faculty

  • Dissertation Research
  • Defend dissertation proposal
  • Research practicum- collaborate with faculty on a research project
  • Co-teach course with faculty

  • Dissertation Research
  • Defend final dissertation

Associations

  • Cornell University
  • Chicago Booth
  • Skema Business School
  • Universite Bordeaux
  • IESEG
  • Frankfurt School of Finance and Management
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