Dr. Vibhu Teraiya, a distinguished Faculty of Marketing at the Great Lakes Institute of Management (Chennai Campus), brings over 7.8 years of rich experience in academia and research. With a Ph.D. in Marketing and a proven track record at premier institutions such as IIM Bangalore and MICA, Dr. Teraiya has established herself as a leader in marketing, consumer behavior, and branding. Her scholarly contributions include impactful journal publications, Harvard Business Review case studies, and presentations at renowned international conferences. Known for her innovative approach to marketing strategies, Dr. Teraiya inspires and mentors future marketers through courses like Integrated Marketing Communication and Research Methodology, consistently earning recognition for her teaching excellence.
Publications
- Teraiya, V., Namboodiri, S., & Jayswal, R. (2023). The impact of storytelling advertising on consumer advertising experiences and brand equity. GLIMS Journal of Management Review and Transformation, 2(1), 1-23. (ABDC – C)
- Shukla, H., & Teraiya, V. (2022). Influence of gender diversity in boards on family and non-family businesses towards innovation and creativity. FIIB Business Review, 23197145211068603. (ABDC – B)
- Teraiya, V., & Jayswal, R. (2024, September). The Power of Nudge on Storytelling Advertising to Increase Viewer Engagement. In Proceedings of the 2nd ICSSR Conference on “India Towards Viksit Bharat (Vol. 2047, pp. 13th-14th).
Case Studies
Conference Presentations
- Teraiya, V., (2024) "Trust and Technology: Analyzing Health Portal Use During the Pandemic" has presented at “India Management Research Conference” (IMRC).
- Teraiya, V., Jayswal, M., (2020). Tale of Aviation Brands: Effectiveness of Compelling Brand Communication Strategies in Aviation Industry, 4th International Conference on Marketing, Technology, and Society - IIM Kozhikode, 2020.
- Teraiya, V., Deshmukh, S., (2020). Role of storytelling in co-creating customer experience to enhance better tourism experience, 6th International Communication Management Conference (ICMC), MICA.
- Teraiya, V., Deshmukh, S., (2020). Digital Transformation of Fashion Retail Stores Using Augmented Reality, 8th AIM-AMA Sheth Foundation Doctoral Consortium and Conference 2020.
- Teraiya, V., (2020). Role of Storytelling Narrative Advertisement on Brand Image and Brand Experience with Respect to E-Commerce Platform, 8th AIM-AMA Sheth Foundation Doctoral Consortium and Conference 2020. (Best working paper award)
- Teraiya, V., (2020). Effectiveness affective and cognitive reaction with respect to advertising attitude, 7th PAN- IIM-World Management Conference, Rohtak, India
Mainstream Press Articles
Visiting Faculty
- Marwadi University, Jain University Bangalore, IRMA Anand
Other
Professional: Ad-Hoc Reviewer
- Psychology and Marketing
- Journal of Consumer Behavior
- Journal of Business Research
- Journal of Business and Industrial Marketing
- The FIIB Business Review
