Dr. Priyavrat Sanyal

Area of Expertise: Marketing

Priyavrat Sanyal is an accomplished academician and marketing professional with extensive experience in both industry and academia. He currently serves as an Assistant Professor in the Marketing area. He completed his Ph.D. (Fellow Program in Management) from the prestigious Indian Institute of Management, Indore, specializing in Marketing. Before that, he earned his Masters in Marketing Management from Jamnalal Bajaj Institute of Management Studies, Mumbai, and a Bachelor of Engineering in Mechanical Engineering from Dr. B.R. Ambedkar University, Agra.

With over 19 years of industry experience, Priyavrat worked in various roles in Sales, Service, Marketing, and Engineering functions with renowned organizations like Godrej and Boyce Mfg. Co. Ltd and Reliance Industries Ltd.

His teaching and research interests are focused on areas such as Business to Business Marketing, Sales and Distribution Management, Marketing Strategy, and Social Marketing. Priyavrat's dedication and contribution to academia have been recognized through various awards, including the MSME Research Fellow award in 2016 by Ni-MSME, Ministry of Industries, Government of India.

Currently associated with the Indian Institute of Management Visakhapatnam as an Assistant Professor, he has previously served in similar roles at Indian Institute of Management Bodh Gaya and Institute of Management Technology, Ghaziabad. He also held the position of Doctoral Fellow at Indian Institute of Management, Indore.

Throughout his career, Priyavrat has been involved in multiple executive programs and consulting projects for both government and non-government organizations, showcasing his expertise and practical insights.

Priyavrat Sanyal's versatile background, comprising industry expertise and academic achievements, adds significant value to his role as an Assistant Professor, where he contributes to the development of students and the field of marketing.

Research and Publications

Publications:

• Hollebeek, L. D., Sharma, T. G., Pandey, R., Sanyal, P., & Clark, M. K. (2021). Fifteen years of customer engagement research: a bibliometric and network analysis. Journal of Product & Brand Management.
• Jain, N. K., Kaul, D., & Sanyal, P. (2021). What drives customers towards mobile shopping? An integrative technology continuance theory perspective. Asia Pacific Journal of Marketing and Logistics.
• Sanyal, P., & Ghosh, A. (2017). Attractiveness of retail agglomeration based on product type: an experimental study. Available at SSRN 2989281.
• Sanyal, P. (2016). Five Stars: Putting Online Reviews to Work for Your Business. South Asian Journal of Management, 23(3), 221.
• Sanyal, P. (2015). Relationships in Business-to-Business Marketing. Available at SSRN 2566693.

Case Studies:

• Sanyal Priyavrat, Sengupta Tuhin & Kakkar Vishal, (2016),“Kreative Works: Extending Boundaries” Ivey Publication. Case number: 9B16M210 and Harvard Business Review Store: Product #: W16830
• Sanyal P and Mittal S (2020), “Key Account Management in B2B Marketing: Challenges for MSMEs & Large Enterprises”. ET Cases

Training

• Facilitated MOU between IIM Bodhgaya and Health Department, Government of Bihar, and conducted the first MDP as Program Director for Healthcare professionals of State Health Society Bihar in 2021
• Conducted training Program on research methods as Program Director to Faculty Members of BIT Sindri under TEQIP in 2020
• Conducted Sales Management training program as Program Director for General Managers of Channel partners of Maruti Suzuki India Limited in 2018

Project

• Project on “Evaluation of industries registered with KVIC in the state of West Bengal” as a Principal investigator in 2018

Consulting

• Impact Assessment Study for the Marketing Value Chain Project on Mushroom Cultivation in Aspirational District, sponsored by NABARD in 2020
• Impact Assessment Study for Fifteen years of Rehabilitation of 2005 Tsunami Survivors in India, sponsored by Habitat for Humanity India in 2018