Angeline Gautami Fernando
Associate Professor
Area of Expertise: Digital and Social Media Marketing, Business Analytics
Email: [email protected]
Introduction
Dr. Angeline Gautami Fernando obtained her B.E. (Bachelor of Engineering) in Electronics and Instrumentation Engineering from Annamalai University, Chidambaram, MBA from College of Engineering Guindy, Anna University, and PhD in the area of Marketing from College of Engineering Guindy, Anna University. She was a recipient of the DST-PURSE fellowship (Department of Science and Technology (DST), New Delhi, India and Anna University) during the course of her Ph.D. She has around 8 years of experience in the IT industry and 10 years in academics. Her teaching interests include Marketing Analytics, Digital and Social Media Marketing, Web Analytics and Business Analytics. Her major research interests are digital marketing and consumer behaviour. She received the ANZMAC Low and Middle-Income Early Career Asia/Asia-Pacific Country Scholarship for the year 2017. Most of her work has been published in reputed international journals including the European Journal of Marketing, Journal of Advertising and Marketing Intelligence and Planning.
Research Interests
Digital and Social Media Marketing , Marketing Intelligence and Green Advertising
https://scholar.google.com/citations?user=BprGSCkAAAAJ&hl=en
Research Grants
2010 - DST-PURSE fellowship from Department of Science and Technology (DST), New Delhi, India and Anna University
2017 - ANZMAC Low and Middle Income Early Career Asia/Asia-Pacific Country Scholarship, Australian and New Zealand Academy of Marketing
Peer - reviewed Journal Articles
- Zha, T., Aw, E.C.-X., Dastane, O. and Fernando, A.G. (2023), "Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium", Marketing Intelligence & Planning, Vol. 41 No. 8, pp. 1138-1161. https://doi.org/10.1108/MIP-05-2023-0192
- Fernando, A. G., & ECX Aw (2023). What do consumers want? A methodological framework to identify determinant product attributes from consumers’ online questions Journal of Retailing and Consumer Services, https://www.sciencedirect.com/science/article/abs/pii/S0969698923000826
- Haridasan, A. C., Fernando, A. G. & Saju B. (2021). Investigation of consumers' cross?channel switching intentions: A push-pull-mooring Journal of Consumer Behaviour, 12(2), 215–230.https://onlinelibrary.wiley.com/doi/abs/10.1002/cb.1918
- Haridasan, A. C., Fernando, A. G. & Saju B. (2021). A systematic review of consumer information search in online and offline environments JRAUSP Management Journal,, 56(2), 234–253.https://onlinelibrary.wiley.com/doi/abs/10.1002/cb.1918
- Haridasan, A. C., & Fernando, A. G. (2018). Online or in-store: unravelling consumer's channel choice motives. Journal of Research in Interactive Marketing, 12(2), 215–230. https://doi.org/10.1108/JRIM-07-2017-0060.
- Fernando, A. G., Sivakumaran, B., & Suganthi, L. (2018). Comparison of perceived acquisition value sought by online second-hand and new goods shoppers. European Journal of Marketing, 52(7/8), 1412–1438. https://doi.org/10.1108/EJM-01-2017-0048
- Fernando, A. G., Sivakumaran, B., & Suganthi, L. (2016). Message involvement and attitude towards green advertisements. Marketing Intelligence and Planning. https://doi.org/10.1108/MIP-11-2015-0216
- Fernando, A. G., Sivakumaran, B., & Suganthi, L. (2014). Nature of green advertisements in India: Are they greenwashed? Asian Journal of Communication, 1–20. https://doi.org/10.1080/01292986.2014.885537
- Fernando, A. G., Suganthi, L., & Sivakumaran, B. (2014). If you blog, will they follow? Using online media to set the agenda for consumer concerns on "greenwashed" environmental claims. Journal of Advertising. https://doi.org/10.1080/00913367.2013.841088
Book Chapter(s)
Jain M., Fernando A.G., Rajeshwari K. (2020) How Do Consumers Perceive Brand Campaigns on Twitter?. In: Sharma S.K., Dwivedi Y.K., Metri B., Rana N.P. (eds) Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation. TDIT 2020. IFIP Advances in Information and Communication Technology, vol 618. Springer, Cham. https://doi.org/10.1007/978-3-030-64861-9_38
Invited speech/Panel discussions
Session Chair , TAPMI International Marketing Conference - 26th – 28th April 2019
Media Articles
https://www.adgully.com/leveraging-parasocial-relationships-in-influencer-marketing-119986.html
https://www.hindustantimes.com/education/features/international-womens-day-building-an-inclusive-future-in-the-digital-arena-101709722016515.html
https://www.expresscomputer.in/guest-blogs/role-of-data-science-in-a-post-covid-19-world/58298/