Program Overview
The Professional Certificate Program in Digital Marketing offered as part of the ENCORE initiative by Center for Women’s Leadership provides a comprehensive understanding of various digital marketing concepts and tools along with a focus on building and enhancing soft skills and life skills
This program will focus on Digital Marketing channels and strategies such as SEO, PPC, Social media marketing, email marketing, content marketing, and analytics. The course will teach you how to create, implement, and measure the effectiveness of digital marketing campaigns and how to use digital marketing tools to track and analyze website traffic, conversion rates, and customer behavior.
Eligibility
- Women with a min of 2 years of experience and with a recognized undergraduate degree can apply
- ENCORE Scholarships: Great Lakes is offering up to 100% merit cum means-based Tuition fee waiver to women on a career break (min 6 months to max 8 years) pursuing its certificate programs. The scholarships are awarded on the basis of academic and professional merit and the financial need of the candidates.
- Working women can also apply
Format
- 4 Month Hybrid Program: 150 hours of learning
- 2 On-campus Modules of 3 days each, at our 27 acre LEED Platinum rated green campus
- 3 Modules - Digital Marketing Skills, Business Skills, and Career Assistance
Curriculum
The program's curriculum is designed to provide you with the essential knowledge and skills needed to succeed in today's digital landscape. The cutting-edge curriculum focuses on aspects of Web 3.0, Design Thinking, UX and CX, E-Commerce, and other Digital Marketing frameworks and concepts. In addition, it encompasses Communication Strategy, Strategic Thinking, Conflict Resolution, Leadership, and many more skills designed to enhance your personal and professional skills.
Digital Marketing Courses
- Digital Marketing in a web 3.0 Cookieless world
- Evolution of consumer habits in the digital world
- Design Thinking, Innovation and Strategy Implementation
- E-commerce and different distribution channels
- POEM Framework (Paid, Owned, Earned and Media) to reach and engage customers
- Modern Customer and their behavior in the online world
- Website design and customer experience (CX)
- Email Marketing
- Communication Strategy(From Promotion to Education)
- Content & Copywriting
- Experiment and Testing ideas & solutions
- Customer Management Tools
Business & Management Skills
- Strategic Thinking
- Leadership skills for Digital Marketing
- Softer Aspects of Digital Marketing
- Understanding Emotional Intelligence
- Building Resilience
- Conflict Resolution
- Problem-solving Skills
- Time management Skills
- Professional Development
- Marketing Hackathon
Career Assistance
- Coaching for Resume and Personal Brand Building
- Building professional networks
- Career Counselling & Job Search Assistance
Admissions & Fees
Applicants can apply by registering and filling out the application form.
The Total Fee is INR 200,000 consisting of:
- Tuition Fees – INR 150,000
- Program Fees – INR 50,000
Note:
- GST of 18% is applicable on the above fees
- As we have limited seats on offer, enrollment will be on a first-come-first-served basis and you are encouraged to submit your application as soon as possible to secure admission to the program of your choice
- A fee of INR 500 has to be paid towards the application and you will receive a User ID and password to access the form.
Faculty
Dr. Suresh Ramanathan
Dean & Principal of Great Lakes Institute of Management, Chennai, Suresh (B Tech at IIT Delhi, MBA at IIM Calcutta and Ph.D. at NYU- Stern) is a widely published scholar in cutting-edge Marketing literature. After successful corporate stints in Brooke Bond (now Unilever) JWT, Lintas, MTV, and McCann Erickson he has been teaching for the last twenty years at Chicago – Booth, MAYS - Texas A&M and Great Lakes.
Dr. Rajeshwari K
Area Chair for Marketing & Senior Associate Professor, Rajeshwari (MBA at IIM Ahmedabad and Ph.D. at IIT Madras), also heads the Center for Women’s Excellence and ENCORE platform at Great Lakes. She has spent 16 years in Sales & Marketing roles at Unilever, Nippon Paints, etc., and served as a faculty member at XLRI Jamshedpur and visiting faculty member at several IIMs in the country.
Prof. Laxminarayanan
Associate Director at one of the big four consulting firms, Laxmi (MBA at IIM Lucknow, Post Graduate Diploma in AI/Machine Learning from IIIT Bangalore) is an experienced management consultant with extensive experience in providing AI and Analytics consulting to many Fortune500 companies over the last 13+ years.
