Co-founder and Director of The Souled Store - Harsh Lal

A science kid in junior college, who went on to graduate in law, Harsh did several internships in journalism, and advertising, and even took time off to learn to tattoo. This new-age entrepreneur, along with three of his friends, founded The Souled Store back in 2013. The Souled Store is India’s biggest brand for official, licensed merchandise, with products ranging from t-shirts, backpacks, and mobile covers, to socks, pins, badges, and a whole lot more.

Combining his love for numbers and pop culture, Harsh handles Licensing, Retail, and Marketplaces at The Souled Store. He also enjoys kickboxing, tennis, and also has a newfound love for podcasts.

Deep dive into Harsh’s entrepreneurial journey so far, understand what comes with following your passion, and get some insights into the fashion space in India.