Top 3 Marketing Strategies for 2024 | Insights from Expert

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Quoted in Business Insider: Ms. Sanchita Tuli

Prof. Vidya Mahambare in conversation with BBC World Business Report on BBC World Service Radio. Listen now:

Great Lakes, Chennai makes management education a real-world experience for students - Mr. Gautam Lakhamraju, COO, Great Lakes

Why Marketing Fundamentals Remain Timeless, ft. Dr. Suresh Ramanathan, Great Lakes, Chennai

Register for Alumni Connect Portal

What B-schools Look for in MBA candidates- Webinar with Unacademy

Watch Anand Jayachandran as a panelist at the TN Global Investors Meet

What skills do you need to succeed at Google | Guneet Gyani | PGPM 2013

Landing a Marketing role after PGPM at Great Lakes | Great Lakes One Year MBA Program

Getting into Risk Analytics at Deloitte

How I landed my Dream Role at Zoom ft. Siddartha Addanki | Great Lakes PGPM

How I landed a tech consulting role at Accenture ft Saket Katkar

Keynote Address by Mr. Ratan Tata

Decoding the Tiger Analytics Interview Process ft. Ashlesh K and Joy S

Cracking Accenture Strategy Interviews | Students Speak | Great Lakes One Year PGPM

70 hour work week is not a great idea - Prof. Suresh Srinivasan

Dean Dr. Suresh Ramanathan's Exclusive Interview with Financial Express

Young adults and Gender gaps to be addressed | Prof. Vidya Mahambare writes for Industrial Economist

Nutricosmetics: Novel Way To Enhance Skin & Health | Prof. Shameem | Only My Health

Indian mothers spend 9 hrs a week on their young children, Americans 13. State must step in | Vidya Mahambare | The Print

Three ways leaders can seek inspiration for innovation | Prof Raj Shankar | BLoC

Metaverse Learning Environments – Learnings and Drawbacks | Prof Pavithra | Times of India

Start up funding | Prof Suresh Srinivasan writes for Express Computer

ITC - what it needs to do to unlock value | Silicon India | Prof Suresh Srinivasan

How to Reduce Organizational Innovation’s ‘Knowing-Doing’ Gap? | Prof Raj Shankar | CXO Outlook.

Inflation burns could take a long time to heal in India and the West | Prof Vidya Mahambare | Livemint

Overcoming Industry-academia disconnect | Prof. Suresh Srinivasan | Curriculum magazine

Promoting gender equality across the sustainable development goals | Tanushka Gupta (PGPM ‘23) | Springer

Four Tips to Make Women Independence a Reality | Prof Shameem and Prof Rammyaa | India Today Post

A challenging flight path for Air India | The Hindu BusinessLine | Suresh Srinivasan

We need an eye kept on relative prices and not just inflation data | Prof. Vidya Mahambare | LiveMint

Reliance’s consumer-centric shift is paying off | Prof. Suresh Srinivasan | The Hindu Business Line

Bringing humaneness to the centre of firms | Prof Raj Shankar | The Hindu Business Line

Freebie ban versus fiscal rules: Go with what works best | Prof. Vidya Mahambare | LiveMint

Food aggregators must put staff on top of menu | Prof. Suresh Srinivasan - The Hindu Business Line

Technologies behind metaverse that will shape our future | Dr. Pavithra M R | Hindu Business Line On Campus

Preparing for the placement? Focus on six R's | Prof. Rammyaa M | India Today

Why higher GST on chit funds is a bad idea - Prof Vidya M and Sanjoy S | Live Mint

How to become a good reviewer | Prof Raj Shankar with InkPotHub

Young married women are sleeping less and working more in Indian homes, time-use data shows | Prof Vidya M writes for The Print

India’s EV Drive Needs A Stronger Supply Chain | Dr Rammyaa M and Dr Rajeshwari K - Mobility Outlook

Metaverse Marketing | Prof. Rajeshwari & Allok Jha | ET CIO

Treading on Fire | Prof. Vidya Mahambare - Financial Express

A Common Admission Test could worsen higher ed. access | Prof Vidya Mahambare - Live Mint

Education: Best new courses for the changing world | The Week - Prof. Sanjoy Sircar and Keerthi J Reddy

Is FMCG Distribution at the cusp of a technological revolution? | Rajeshwari K | The Indian Retailer

Twitter and Musk: Freedom of speech and beyond | Prof. Rajeshwari | Wion News

Overcoming Buyer-Seller Tensions in the Pre-Acquisition Process - Prof. Raj Shankar Entrepreneurship Theory and Practice - An FT50 Journal

Catalysing EV Prospects Among Start-Ups, MSMEs, Large Firms| Prof. Raj Shankar | Mobility Outlook

B-School aspirants have to prepare for a data-driven future | Dr Suresh Ramanathan | The WEEK

Modern Vs. Traditional Channel Trade Power Game - Prof Trichy Krishnan | AdGully

India’s senior citizens are an untapped group | Prof. Rajeshwari | The Print

All about NFTs and Brand Marketing | Prof Rajeshwari | ET brand equity

Mind the tone: Text analysis of Monetary Policy Committee statements | Prof Vidya Mahambare and Jalal Pathak | Ideas for India

The anti-sustainability Black Friday Sales: Where are India’s Patagonias? | Prof Raj Shankar | Forbes India

Artificial Intelligence, and its impact on advertising | Prof Rajeshwari | Money Control

Setting the Tone: Differences of Sentiment in Budget Speeches | Prof. Vidya Mahambare | Live Mint

Why ESG needs to be at the forefront of corporate strategy - Dr Suresh Srinivasan | The Hindu Business Line

Farm loan waivers are announced in election season. Karnataka worst offender | Prof Vidya Mahambare | The Print

How workplace trends will impact B-School Learning - Dr.Suresh Srinivasan | Hindu Business Line

Bringing employees back to office: pros and cons of hybrid working - Prof. Shameem S | HR ET World

Can CEOs shift their understanding of change? - Dr. T. T. Srinath | Hindu Business Line

Brand building through CSR by Prof. Sridhar Samu | CSR Journal

Do young Indian Women Work? Gujarat tops single working women, among lowest in married - Dr Vidya Mahambare | The Print

Fake news is fine for many, study finds out why - Prof. Sridhar Samu | TOI

Shifts and stagnancy in the caste profile of our asset rich and poor - Vidya Mahambare | LiveMint

There will be more technological influence on decision making in future: Kumble | Outlook India

TN unemployment due to skills mismatch - co-authored by Prof. Vidya Mahambare | Hindu Business Line

Ola E-Scooters – Will The Ride Be Enjoyable? - Dr. M Rammyaa and Dr. K Rajeshwari | PIN 365

Markets on the boil? Ask Buffet - Prof. Suresh Srinivasan in Outlook Magazine

Differences in sentiment within our monetary policy committee - Prof. Vidya Mahambare and Prof. Jalaj Pathak | Live Mint

Khela Hobe – Brand Didi versus Brand Modi - Sridhar Samu, GLIM/ Anubhav Mishra, Jaipuria | Media News 4 U

How are advertisements evolving to reflect a better society? Prof. K. Rajeshwari and Ankita Bhuniya | Media News 4 U

83% of RBI’s MPC statements had net negative sentiment : Study - Jalaj Pathak & Vidya Mahambare | Hindu Business Line

How Central govt grants are buttressing the revenue receipts of Southern States ft. Prof. Vidya Mahambare | Hindu Business Line

Differential pricing, and learnings from a dental clinic - Vidya Mahambare |The Mint

Prof. Vidya Mahambare on TN Govt's interim budget | TOI

Tamil Nadu’s finances deep in red, DMK govt pushes for radical reforms- D Govardan | The Times Of India

The Indian Unicorns: How Disruptions Shape Their Business Models- Dr. Suresh Srinivasan | Entrepreneur.com

E-comm firms need to be regulated- Suresh Srinivasan | Hindu Business Line

Unlock Reliance biz to deliver shareholder value- Suresh Srinivasan | Fortune India

Tamil Nadu's finances are in bad shape, Finance Minister hints at bold reforms | Economic Times

TN fiscal position 'unsustainable', says White Paper on State Finances-Sanjay Vijayakumar| The Hindu

Great Lakes, Chennai records 31% rise in average pay in campus placements for PGPM 2021-22 | TOI

Campus Placements Report for the Class of PGPM 2021-22

Shri Rahul Bajaj's Key Note Address at Great Lakes Chennai | Chairman Emeritus, Bajaj Group

Ms. Indra Nooyi talks about Performance with Purpose at Great Lakes, Chennai

Dr. A.P.J Abdul Kalam’s keynote address to students at Great Lakes Chennai

My Journey from UPSC to Great Lakes | Ashish Ojha PGDM '22

Fast Fashion and It’s Impact on Sustainability - Arun Muraleedharan

Liquid Holdings, As A Reflection of Adversity and Opportunity Management Strategy - Great Lakes Institute of Management - Sunmeet Singh Oberoi

Student-friendly Investment options - Great Lakes Institute of Management- Aman Kalra and Arushee Singh Rana

A tale of recovery and hope - Great Lakes Institute of Management - Allok Jha

The Failure Ant and the Art of StoryTelling - Great Lakes Institute of Management - Shikha Singh & Anshul Gupta

Your Network is Your Net Worth: Networking Tips for MBA aspirants - Great Lakes Institute of Management - Aman Pathak

The evolution of brand communications: From Print to Screen - Great Lakes Institute of Management - Srivibhu Timmaraju

Business Digital Transformation Framework- Sunmeet Singh Oberoi- PGPM Co'22

MBA Lessons from the Tokyo Olympics- Rishav Kumar- PGPM Co'22 Student

TN Budget’s Focus on Job Creation: Directionally Right, Implementation to be the Key - Keerthi Reddy, Arushi Gaur

Living the MBA life | Balram PH (PGPM Co ‘22)

Just invest and become insanely wealthy | Jayaram Rajaram | PGPM Co ‘05

Session by Prof. Trichy Krishnan on " How do sales of a new product grow"

Prof. Vidya Mahambare's feature on Bloomberg

Chicago Booth School, India’s Great Lakes to jointly offer customised programs

Great Lakes Institute ties up with Chicago Booth School

Great Lakes Institute of Management partners with the University of Chicago Booth School of Business

Great Lakes To Design Custom Executive Education Program With Chicago Booth