< Back to the Message pageMessage from the Director - Admission

I am not a teacher; only a fellow traveler of whom you asked the way.
I pointed ahead - ahead of myself as well as of you.
George Bernard Shaw - British dramatist, critic & writer

Dear Prospective Great Laker,

For Bernard Shaw, the above thought was an eloquent philosophy. At Great Lakes Institute of Management, this is a way of life. Let me do a bit of explaining.

As you go through the pages of this brochure, you will realize that this program is meant for those who have seen the industry at close quarters. The admission to this program stipulates a minimum work experience of two years. In the recent years some batches have even recorded an average work experience of as much as 4 years. You all have seen and shaped the recent growth of India Inc. You have contributed in your own unique way in pushing the Indian GDP beyond the coveted trillion dollar mark. Now, your life is at a crossroad - and maybe first of many in your career. You are seeking direction and that is precisely where the G B Shaw quote makes sense. As academicians and industry practitioners' we - the faculty of Great Lakes - are there with you as fellow travelers guiding you to your next orbit. The focus is as much on learning as it is on teaching. Tools like case studies offer a common journey of discovery for the student and the faculty alike. We will walk hand-in-hand with you.

From the day of its inception, Great Lakes has prided itself in being a student-managed and student-run institute. From admissions to placements, event management to consulting, we have responsible student committees being hand held by a faculty member. To live up to the words of Shaw, the relationship between the faculty and his student committee is seldom one of instruction and compliance. Take my own committee of ADCOM. From segmentation, to brand positioning to logistics planning to analytics, the students participate in every critical decision in the process - the student and management contribute in equal measure towards institution building.

Another core competency of Great Lakes is the Empirical Study exercise - a key tool employed for the purpose of knowledge advancement. This is yet another area where the quote in mention holds true. During the process of empirical study, students in groups of two or three embark on a detailed study of a given business problem. They look atvarious factors that can resolve the issue and do an in-depth quantitative analysis to arrive at a possible solution framework. Guidance, direction and broad corrections are the only faculty offerings in the study completion. The rest is completely dependent on the innovative academic zeal of the student.

To sum it up, if you want to 'learn' management - rather than being pedagogically 'taught', if you want to walk hand in hand with the best in the academia and the industry, then come to us. You will never regret your decision.

Prof. Easwar Krishna Iyer

Director-Admission