Jan 9, 2012
Great Lakes Institute of Management proudly announce 5th NASMEI (North American Society for Marketing Education in India) conference at Great Lakes Institute of Management on Dec 29 and 30 of 2011
The Kotler Srinivasan Center for Research in Marketing proudly presented the 5th Great Lakes NASMEI (North American Society for Marketing Education in India) at Great Lakes Institute of Management on Dec 29 and 30 of 2011. This year, we received an overwhelming response; 80 delegates came from all over the world – the US, Australia, New Zealand and of course, India. The turnout would have been much higher but unfortunately, Cyclone Thane played spoilsport and struck nearby Pondicherry exactly on the days of the conference. Still, the delegates braved the rain and wind cheerfully. The students and Great Lakes staff were hospitality personified and went out of their way to help the delegates even for minute matters, something that was greatly appreciated by the latter.
In a gala opening, first, Dean Bala V Balachandran of Great Lakes Institute of Management warmly welcomed the gathering in his inimitable way. He spoke of the growing stature of the Great Lakes NASMEI conference and mentioned that MSI (Marketing Science Institute, the world’s leading body for industry-research interaction in Marketing) co-sponsoring the Great Lakes NASMEI Conference spoke volumes about the quality of the conference.
The Keynote speaker Professor Sridhar Moorthy, Manny Rotman Professor of Marketing, Rotman School of Business, University of Toronto delivered a riveting address. His talk on the latest techniques in empirical research in Marketing was an eye opener for almost all, especially the PhD students in attendance. Prof. Moorthy is a highly acclaimed and distinguished researcher. He has published multiple times in all the leading marketing journals. Dean Fenwick Huss of the Robinson School of Business, Georgia State University delivered the Special Address. In his speech, Dean Huss stressed the importance of research and teaching. He also extolled the values that Great Lakes stands for and mentioned this as a key reason why Robinson School tied up with Great Lakes.
The function also saw a book on “Sales and Distribution Management” co-authored by the prolific Prof. Tapan Panda, Director, Kotler-Srinivasan Center for Marketing Research and Professor (Marketing), Great Lakes, being released by Dean Huss and Professor Moorthy.
The papers that were presented were in all areas of Marketing – advertising, consumer behaviour, pricing, customer relationship management (CRM), retailing, B2B marketing, research methods, services marketing and others. This also makes our conference one of the most eclectic ones in the world. A special feature our conference has always been the special sessions for PhD students. They received valuable feedback from stalwarts of the field who would be in attendance.
All in all, while the weather made things wet, it did not dampen the spirits of the delegates or the organizers. This meant that when the final bell rang on the last paper presented, delegates walked away happy, knowing that they had attended one of the finest Marketing conferences in India, indeed Asia.
The Kotler Srinivasan Center for Research in Marketing proudly presented the 5th Great Lakes NASMEI (North American Society for Marketing Education in India) at Great Lakes Institute of Management on Dec 29 and 30 of 2011. This year, we received an overwhelming response; 80 delegates came from all over the world – the US, Australia, New Zealand and of course, India. The turnout would have been much higher but unfortunately, Cyclone Thane played spoilsport and struck nearby Pondicherry exactly on the days of the conference. Still, the delegates braved the rain and wind cheerfully. The students and Great Lakes staff were hospitality personified and went out of their way to help the delegates even for minute matters, something that was greatly appreciated by the latter.
In a gala opening, first, Dean Bala V Balachandran of Great Lakes Institute of Management warmly welcomed the gathering in his inimitable way. He spoke of the growing stature of the Great Lakes NASMEI conference and mentioned that MSI (Marketing Science Institute, the world’s leading body for industry-research interaction in Marketing) co-sponsoring the Great Lakes NASMEI Conference spoke volumes about the quality of the conference.
The Keynote speaker Professor Sridhar Moorthy, Manny Rotman Professor of Marketing, Rotman School of Business, University of Toronto delivered a riveting address. His talk on the latest techniques in empirical research in Marketing was an eye opener for almost all, especially the PhD students in attendance. Prof. Moorthy is a highly acclaimed and distinguished researcher. He has published multiple times in all the leading marketing journals. Dean Fenwick Huss of the Robinson School of Business, Georgia State University delivered the Special Address. In his speech, Dean Huss stressed the importance of research and teaching. He also extolled the values that Great Lakes stands for and mentioned this as a key reason why Robinson School tied up with Great Lakes.
The function also saw a book on “Sales and Distribution Management” co-authored by the prolific Prof. Tapan Panda, Director, Kotler-Srinivasan Center for Marketing Research and Professor (Marketing), Great Lakes, being released by Dean Huss and Professor Moorthy.
The papers that were presented were in all areas of Marketing – advertising, consumer behaviour, pricing, customer relationship management (CRM), retailing, B2B marketing, research methods, services marketing and others. This also makes our conference one of the most eclectic ones in the world. A special feature our conference has always been the special sessions for PhD students. They received valuable feedback from stalwarts of the field who would be in attendance.
All in all, while the weather made things wet, it did not dampen the spirits of the delegates or the organizers. This meant that when the final bell rang on the last paper presented, delegates walked away happy, knowing that they had attended one of the finest Marketing conferences in India, indeed Asia.
evince