The Kotler-Srinivasan Center for Marketing Research and NASMEI (North American Society for Marketing Education in India) Proudly Present
The
3rd Great Lakes NASMEI Marketing Conference
Dec 18, 19, 2009 at
Great Lakes Institute of Management, Manamai Campus
(co-sponsored by the MARG group of companies, Chennai)
Program Details
|
Friday, Dec 18, 2009
|
Time
|
Event
|
| 9:05 AM |
Lighting of Lamp, Invocation |
| 9:10 AM |
Welcome Address by Bala V. Balachandran, Dean, Great Lakes Institute of Management and J.L. Kellogg Distinguished Professor of Accounting and Information Management, Northwestern University, Evanston, IL. USA |
| 9:20 AM |
Keynote Address by Venkatesh Shankar, Marketing PhD Program Director and Coleman Chair Professor in Marketing, Mays Business School, Texas A&M University, USA |
| 9:50 AM |
Conference Related Announcements – S. Bharadhwaj/MJ Xavier, Great Lakes Institute of Management |
| 10:00 AM |
Presentations Begin |
| 11:30-11:45 AM |
Tea/Coffee Break |
| 11:45 AM |
Presentations resume |
| 1:15-2:00 PM |
Lunch |
| 2:00 PM |
Presentations resume |
| 3:30 – 3:45 PM |
Tea/Coffee Break |
| 3:45 PM |
Presentations resume |
| 5:15 PM |
High Tea |
Saturday, Dec 19, 2009
|
Time
|
Event
|
| 8:45 AM |
Breakfast |
| 9:15 AM |
Presentations start |
| 10:45-11:00 AM |
Tea/Coffee Break |
| 11:00-12:30 PM |
Presentations resume |
| 12:30-1:30 PM |
Lunch |
| 1:30-3:30PM |
Presentations resume |
| 3:30-3:45 PM |
Tea/Coffee Break |
| 3:45-5:15 PM |
Presentations resume |
| 5:30 PM |
Closing Remarks and Conference Roundup, Seenu V. Srinivasan, Adams Distinguished Professor of Management Director of the Strategic Marketing Management Executive Program, Stanford University |
| 5:45 PM |
Distribution of Certificates for Delegates |
| 6:00 PM |
Event ends with National Anthem |
|
FRIDAY, Dec 18, 2009
|
Track A
Hall 3: 10:00 AM |
Track B
Hall 4: 10:00 AM |
Track C
Hall 1: 10:00 AM |
TITLE: Customer Relationship Management
The Effect of Modes of Acquisition and Retention Strategies on Customer Profitability
Erin M. Steffes, Towson University
B.P.S. Murthi, Ram C. Rao, Andrei Strijnev
Influence of Customer Relationship Management Practices and Sales Effectiveness
Joshy Joseph, Indian Institute of Management, Lucknow India.
Jose Varghese, Rajagiri School of Management, Kochi, India.
Manoj Edward, Cochin University of Science and Technology, Kochi,
Role of Reciprocity in Relationship Marketing: A socio psychological perspective Sriram Dorai, XLRI, Jamshedpur
|
TITLE: Pricing
Unmindful processing: the role of ‘Placebic’ information on Perception of Price Unfairness
Jayaram K Iyer, LIBA, Chennai.
Reeves Wesley, Karunya School Of Management, Coimbatore
Price Expectations and Purchase Decisions: Evidence from an Online Store Experiment
Sudipt Roy, Indian School of Business, Hyderabad,
Tat Chan, Washington University, St Louis,
Amar Cheema, University of Virginia
The Pricing Dilemma- What to do with prices during a Recession
Swarup Kumar Dutta, IBS Ahmedabad |
TITLE: Branding
Structure of Customer Based Brand Equity – Conceptualization, Scale Development and Measurement
Ajit Arun Parulekar, Dilip Sarwate, Goa Institute of Management, Goa
Importance of Brand equity on Corporate Image Creation
Amalesh Sharma, Axis bank, Mumbai; Saurav Bikash Borah, ITM Business School, Mumbai
A Review and a Conceptual Framework of Luxury Consumer Behavior
Ghosh Angshuman, Fellow Student in Marketing Area, XLRI, Jamshedpur & Varshney Sanjeev , Assistant Professor in Marketing Area, XLRI, Jamshedpur |
Track A
Hall 3: 11.45 A.M |
Track B
Hall 4: 11.45 A.M. |
Track C
Hall 1: 11.45 A.M |
TITLE: New Products
Identification of Blue Ocean Strategy in India- with reference to Concept of "Nano Housing"
Ms Roshny Unnikrishnan, ISBR Bangalore
Diffusion of Cell Phones and Home Computers:Micro and Macro Level Diffusion Parameters.
Vinay Kanetkar and Towhidul Islam, University of Guelph, ONT, Canada
Why do some firms innovate and others do not?
A literature review and a research agenda
Ram Kesavan, University of Detroit Mercy, Detroit, Michigan Oswald Mascarenhas,
Sabari P Raghavendran, Great Lakes Institute of Management, Chennai |
TITLE: Advertising
Multiple Celebrities In Advertising: Its impact on consumer attitudes and intentions.
Anil Gupta, University of Jammu
Deepak Raj Gupta, University of Jammu
Search-based advertising
Sridhar Moorthy, Avi Goldfarb and Yutec Sun Rotman School of Management, University of Toronto
Effectiveness of Single vs. Multiple Celebrity Endorsement in Advertising
Dr. Varsha Jain, Research Fellow, MICA Ahmedabad
Ms. Shriya Gupta, Student, ICFAI Hyderabad |
TITLE: Services
An Approach to Customer-Based, Cost-Effective Service Enhancement:
An Application to the Indian Railways Train Service between Chennai and Bangalore
V. “Seenu” Srinivasan, Stanford University, USA,
G. Shainesh, Indian Institute of Management, Bangalore
Anand K. Sharma, Bangalore
Banking Channel Psychographics of Retail banking customers of Karnataka (India) – An exploratory study
H.S.Srivatsa, T A Pai Management Institute, Manipal
Critical Service Encounter-Employee Behaviours and Service Setting Aspects Impacting Customer Satisfaction Or Dissatisfaction
Ajith Paninchukunnath, G D Goenka World Institute , Gurgaon |
Track A
Hall 3 : 2:00 PM |
Track B
Hall 4: 2:00 PM |
Track C
Hall 1: 2:00 PM |
TITLE: PhD Special Session
Customer-Oriented Selling: Effectiveness Framework and Research Propositions Rakesh Singh, XLRI, Jamshedpur
Returns to Search in Online Ordered and Unordered Environments:
The Effect of Personality and Situational Variables Satish SM, IIT Madras,
Bharadhwaj Sivakumaran, Great Lakes Institute of Management, Chennai
Corporate social responsibility as a promotional tool: A study on the stakeholder perception in healthcare sector
K.R.Satishkumar, KCT Business School,
K.Chitra, Sri Ramakrishna Engineering Colleg, Coimbatore
|
TITLE: PhD Special Session
The Game of Comparative Advertising: To Retaliate or Not?
Arti D Kalro
Mathew A Thomas
Satish S M
Rahul R Marathe,
(all) Department of Management Studies, IIT Madras
Goal Congruence in Utility Derived From Hedonic and Utilitarian Attributes of the Products
Subhash Jha,
Atanu Adhikari, ICFAI Business School,Hyderabad
Language Adaptation and Advertising Effectiveness:
A Study in a Multi-Cultural Advertising Context
P. Venkatesh, IIM, Ahmedabad
Arindam Banerjee, Indian Institute of Management, Ahmedabad |
TITLE: Marketing Communications
Innovative Communication Tactics Model for Reaching out to the Bottom of the Pyramid Customers in Rural India Anita Gupta, Symbiosis, Pune
Impact of Social Network Structure on Content Propagation: A Study using YouTube Data
Hema Yoganarasimhan University of California, Davis
Celebrity Effectiveness and Product Involvement
Varsha Jain, MICA, Ahmedabad
Rumela Bhattacharya, IBS, Hyderabad |
Track A
Hall 3 : 3:45 PM |
Track B
Hall 4: 3:45 PM |
Track C
Hall 1: 3:45 PM |
TITLE: PhD Special Session
Effectiveness of ‘Multi-Brand’ vs. ‘Market Leader’ Comparison Strategies for “New” and “Established” Brands using Comparative Ads: An Experimental Investigation
Arti Kalro, IIT Madras
Bharadhwaj Sivakumaran,
Great Lakes Institute of Management, Chennai
Rahul R. Marathe , Department of Management Studies, IIT Madras
The Use of Source Expertise and Argument Strength in the Evaluation of Familiar and Unfamiliar Brands
Boon C. Lim and Cindy M.Y. Chung Nanyang Business School, Nanyang Technological University, Singapore
Impact of Consumer Memory in Advertising: A Double Edged Sword
Prasad Naik, UC, Davis Ashwin Aravindakshan, University of California, Davis |
TITLE: B2B/Supply Chain
Sustainable Supply Chain Strategies
Gopalkrishnan Iyer, Florida Atlantic University
R. Krishnan, University of Miami, Florida
Anuj Mehrotra,University of Miami, Florida
Arun Sharma, University of Miami, Florida
Inter-organisational Compatibility Effect on Inter-organisational Integration and Supply Chain Performance
Rajesh Rajaguru, Solbridge International School of Business, South Korea
Margaret J Matanda, Monash University, Australia
Knowledge Sharing between Competing Suppliers
Hillbun (Dixon) Ho Department of Marketing, Monash University, Melbourne, Australia
Shankar Ganesan Office Depot Professor of Marketing, University of Arizona, Tucson |
TITLE: Branding
Expansion of an international brand’s youth wear brand portfolio
Malmarugan D, Sardar Patel Institute, Coimbatore
Abhishek Agarwal, Shree Balaji Synthetics
Role of Brand Awareness in Consumer Preference for FMCG Products Sanjay Patro, XLRI, Jamshedpur
Intergenerational Influences -A key source of brand equity
V.J. Sivakumar, Department of Management Studies, NIT Trichy |
SATURDAY, DEC 19, 2009
|
Track A
Hall 3 : 9:15 AM |
Track B
Hall 4: 9:15 AM |
Track C
Hall 1 9:15 AM |
TITLE: Consumer Behavior
The Effects of Attribute
Framing and Goal Framing
Sanjay Putrevu, University at
Albany, SUNY
Buying Behaviour of LCD
Televisions in an Emerging
Segment: An Empirical
Approach
Sathyapriya.P,
P. Asha, Alliance Business
School |
TITLE: Retailing
The Effect of Store Image
on Variety Seeking
Behaviour
Geetha.M, ITM Chennai
Bharadhwaj Sivakumaran,
Great Lakes Institute of
Management, Chennai
The Competitive Behaviour
of Small, Independent
Retailers in India in the
Face of the Organized
Retail Onslaught
K.Ramakrishnan, IIM,
Lucknow
Retailer Equity, Brand
Innovativeness and Brand
Equity Relationships:
Results of An Empirical
Study
Ravi Pappu, University of
Queensland, Australia
Pascale Quester, University
of Adelaide, Australia
Len Coote, University of
Queensland
|
TITLE: Research Methods
Incorporating Reference
Dependence
in Self-Explicated Conjoint
Analysis
Brennan Davis, Baylor
University, USA
Imran S. Currim, University
of California, Irvine, USA
Rakesh K. Sarin, University of
California, Los Angeles, USA
Does A Consumer's
Previous Purchase Predict
Other Consumers' Choices?
A Bayesian Probit
Model with Spatial
Correlation in Preference
Ohjin Kwon
S. Siddarth, University of
Southern California
Jorge Silva-Risso, UC
Riverside
Between-Group Differences
in Consumer Research:
The Impact of Number of
Indicators
Srinivas Durvasula,
Marquette University,
Milwaukee, Wisconsin
Subhash Sharma, Moore
School of Business,
University of South
Carolina, USA
|
Track A
Hall 3 : 11:00 AM |
Track B
Hall 4 : 11:00 AM |
Track C
Hall 1 : 11:00 AM |
TITLE: Marketing Communications
Seamless Script: The
Impact of Transliterated
Expressions in Print
Advertisements
Joshy Joseph, Indian
Institute of Management,
Lucknow
Susan Mathew, Rajagiri
School of Management,
Kochi
Good Old Catalogs? Gender
and Cognitive Styles as
Determinants
of Preference for Print
Catalogs
Françoise Simon, University
of Haute-Alsace (France)
Jean-Claude Usunier,
University of Lausanne
(Switzerland)
Faculty of Business and
Economics (HEC),
Lausanne-Dorigny,
Switzerland
Source Credibility Effects
of Celebrity Endorsers
Subhadip Roy,
ICFAI Institute for
Management Teachers,
Hyderabad |
Customer loyalty
programme- An effective
weapon for building brand
equity
Arun Kumar Agariya,
Deepchandra Gupta,
Deepali Singh,
Dr.P.Acharya, ABV-IIITM,
Gwalior (M.P.), India
Balancing the cognitive and
affective advertisement
content to optimize
purchase intention
Atanu Adhikari,
Manpreet Singh Gill, ICFAI
Business School,
Hyderabad
Does Product Involvement
really moderate Perceived
Fit and Brand
Extension Evaluation
relationship: An
experimental Study in
Indian Context
Shashi Mishra, IIM,
Lucknow P. C. Purwar,
IIM, Lucknow
|
TITLE: Internet Marketing
Consumers’ Information
Privacy Concerns: A
Theoretical Model,
Empirical Analyses, and
Implications for Internet
Marketing in Collectivist
and Individualistic Societies
Naresh K. Malhotra
Nanyang Business School,
Nanyang Technological
University, Singapore
The mediating effect of trust
on the relationship between
relationship equity and
customer loyalty in B2B
context
B. Ramaseshan and Laine
Tan Hsin Hui
School of Marketing, Curtin
University of Technology,
Perth, Australia
|
Track A
Hall 3 : 1:30 PM |
Track B
Hall 4 : 1:30 PM |
Track C
Hall 1 : 1:30 PM |
TITLE: New Products
A modern approach
to teaching Product
Development:
integrating Marketing
and Engineering
Aruna Shekar, School of
Institute of Engineering
& Technology Massey
University, Auckland,
New Zealand
Latent Price-Advertising
Relationship and Diffusion
Effects
Demetrios Vakratsas
Desautels Faculty of
Management
McGill University, Canada
Trichy Krishnan
NUS Business School
Singapore |
TITLE: Sales Management
Buyers’ National
Characteristics and
Salesperson’s Performance
Halimin Herjanto, Sanjaya
S. Gaur, AUT Business
School, Auckland
University of Technology
(AUT University),
New Zealand
Understanding the Effect
of Practical Intelligence
on Sales Performance:
When Does
Motivation Make Up
for and When Does it
Negate Ability?
Raul Ruiz, Itesm,
Monterrey, Mexico
Jaime Garcia, Itesm,
Monterrey, Mexico
Harish Sujan, Tulane
University, New Orleans, USA
Mita Sujan, Tulane University
, New Orleans, USA
Manish Kacker, McMaster
University, Hamilton, Canada
Using Failure Analysis
in Sales Training
Halimin Herjanto, Sanjaya S. Gaur,
AUT Business School,
Auckland University of Technology
(AUT University), New Zealand |
TITLE: PhD Special Session
A study of factors affecting
Green Purchasing Behavior
amongst young consumers
in India
Preetha Menon, IIT Madras
Processing of online word
of mouth (WOM)
information in the context
of third party movie
websites
Dheeraj.K.Pandey,
IIM Ahmedabad
Determinants of Self
Service Technologies (SSTs)
usage in Retail banking
Dr.N.Thamaraiselvan,NIT, Trichy
Dr.B.Senthil Arasu,NIT, Trichy
M.Sivagnanasundaram, NIT,Trichy
|
Track A
Hall 3 – 2:30 PM |
Track B
Hall 4 - 2:30 PM |
Track C
Hall 1 :2:30 PM |
|
|
TITLE: B2B/Supply Chain
Outsourcing Issues: To
what extent do
Manufacturers’ Market-Driven
Capabilities affect
Satisfaction and Supplier
Performance?
Harash Sachdev,
Sam Fullerton
Eastern Michigan University
An Open Systems Framework
For The Contested Logics
Of Prescription Markets
Rama Jayanti,
Cleveland State University |
Track 1
Hall 3 : 3:45 PM |
Track 2
Hall 4 : 3:45 PM |
Track C
Hall 1 : 3:45 PM |
TITLE: Value, Loyalty,
Customer Relationship Management
Co-Creation of Value
as a Basis for Market
Segmentation
Nanda K. Viswanathan,
Delaware State University
Delaware State University
Customer Perceived Value
in Relationship Marketing:
A multi stage Behavioral
and Temporal Analysis
Sriram Dorai,
Sanjeev Varshney,
XLRI Jamshedpur |
TITLE: Advertising
His Voice Drowns Her
Out... Does Gender of Voice
Influence the Effectiveness
of TV Advertisements?
Joshy Joseph,
Indian Institute of Management,
Lucknow, India
Ann Anthraper,
Rajagiri School of Management,
Kochi
The Effect of Advertising
Clutter on Brand
Recollection
Rajneesh Krishna
Mudra Institute of
Communications Ahmedabad (MICA)
Ahmedabad
Ashwani Singh
Institute of Management Studies,
Bangalore
Portrayal of Women in
Indian Packaged Goods
Television Advertising – A Longitudinal
Analysis(or) The Curious
Case of the Missing Saree!
M G Parameswaran; E D & CEO Mumbai,
DraftFCB Ulka Advertising
|
TITLE: Internet Marketing
Building Brands
@Digital Age: Is Internet
An Effective Tool?
Ms. Anagha Shukre,
Assistant professor,
IMS,Ghaziabad
Vendor Characteristics,
Subjective Norms and
Online Trust: The moderating role
of customer characteristics
Boudhayan Ganguly
Sathyabhushan Dash
IIM, Lucknow
|
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