Advisory Committee

Vithala R. Rao, Deane W. Malott Professor of Management, Professor of Marketing and Quantitative Methods, Cornell University

Pradeep K. Chintagunta,Robert Law Professor of Marketing, Chicago Booth Faculty

Venkatesh (Venky) Shankar, Professor of Marketing and Coleman Chair in Marketing at the Mays Business School, Texas A&M University

B. P. S Murthi, Area Coordinator and Professor of Marketing, The University of Texas at Dallas