CALL FOR PAPERS
The Kotler-Srinivasan Center for Research in Marketing (KS-CRM) at the Great Lakes Institute of Management is proud to present its first ever conference on analytics, with the following,
a. To facilitate research and research-based knowledge on the growing field of analytics
b. To discuss new methodologies in the emerging field of analytics, specifically with respect to those methodologies that have been tried and tested in the business context
c. To uncover possible collaborative potential between academia and industry with respect to analytics
Conference brochure can be downloaded here.
Conference Topics
Papers should broadly address one of the conference topics listed below or a related area. Academicians and practitioners are encouraged to contribute new ideas, concepts, applications and case studies for discussion in the conference.
Theory and Methods
- Exploratory Data Analysis
- Machine Learning
- Regression Modeling
- Panel Data
- Cluster Analysis
- Computational Intelligence
- Pattern Recognition
- Data Visualization
- Classification
- Forecasting
Application Fields
- Marketing Models
- Data Analysis in Retailing
- Internet Modeling and Web Analytics
- Revenue Management
- Industrial Applications
- Statistics in Finance
- Investment and Portfolio Models
- Risk Analytics
- Marketing Research
- CRM
- Pattern Recognition
- Bioinformatics
- Supply Chain Management
- Insurance Models
- Data Analysis in Banking and Financial Services
- Advertising and Media
- Pricing Analytics
- Text Mining
- Health Sciences
- Quality Management
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