tapan@greatlakes.edu.in
Academic Background
Ph.D in Business Administration from Utkal Unversity (1999)
MBA from Utkal University (1989)
Post Graduate Diploma in Computer and Management Information System from Utkal University (1999)
Post Graduate Diploma in Journalism and Mass Communication (1998)
Visiting Research Scholar, University of Cincinnati (2002)
Courses and Teaching Interest
- Marketing Management
- Customer Relationship Management
- Marketing Strategy
- Consumer Behaviour
- Marketing Research
- Product and Brand Management
- Marketing Metrics and Performance Management
- Marketing and Leadership
List of Books Published
- Panda Tapan K, Knowledge Management-Global Perspective, Excel Books, 2008.
- Panda Tapan K and Naveen Donthu, Marketing in the New Global Order- Opportunities and Challenges, Excel Books, 2007
- Panda Tapan K, Mishra Sitikantha, Tourism Marketing, ICFAI Universities Press, 2006
- Panda Tapan K, Contemporary Marketing-Issues and Challenges, 2007
- Panda Tapan K, Marketing Management-Indian context- Excel Books, 2006
- Branding-Paradigms and Prognostications, ICFAI Universities Press, 2005
- Panda Tapan K and Sahadev Sunil, Sales and Distribution Management, published by Oxford University Press, 2005
- Panda Tapan K and Nargundkar Rajendra, "Marketing Strategies for Emerging Markets" published by Excel Books 2005
- Panda Tapan K and Nargundkar Rajendra,"Managing Customer Relationships in Service Industries" published by Excel Books, 2005
- Panda Tapan K, "Building Brands in Indian Market" published by Excel Books, 2004
- Panda Tapan K, Mishra Sitikantha and Parida Bivraj"Tourism Management –The Socio- Economic and Ecological
- Perspective" published by Universities Press 2003
- Panda Tapan K and Mishra Sitikantha, "Tourism Industry in India" published by Excel Books, New Delhi, 2003
- Panda Tapan K, Dimensions of Development-A Managerial Approach published by Marg Darshan Foundation, 1997.
List of Research Papers Published (Representative Papers from 2005)
- A Conceptual Model of Customer-Company Dynamics in the Convergence Era, PES Business Review, Vol 1, Issue 2, 2006.
- Consideration set and Marketing Related Information Search in the Worldwide Web, The ICFAI Journal of Consumer Behavior, Vol1, No1, 2006
- To Extend or Not to Extend, Finding the Brand Fit, Advertising Express, May 2006.
- Anti-Dumping Retaliation- A Common Threat to International Trade, Global Business Review, Vol 7, No 2, 2006.
- Using Strategic Combat to Manage CRM, Indian Management, Vol 45, Issue 8, 2006.
- An Integrated Destination Planning for Marketing- A Case Study of Orissa, Siddhant, Vol 6, No 2 &3, 2006
- Ancient Philosophy: Commodity Branding, Advertising Express, Vol.VI, Issue 4
- Branding in a Crowded Market:3 D Framework for Commodity Branding, The ICFAI Journal of Brand Management, Vol-3, No.1, 2006
- The Myth of Indian Rural Market-Challenges and Illusions, Marketing Mastermind, Vol VI, No 2, 2006
- The New Landscape for Marketers, Indian Management, 2006
- Sex Oriented Advertising and Its Impact on Attitude of Teenagers: Application of Behavior Intention Model Across Product Categories, Vision, The Journal of Business Perspective, Vol. 9, No 4, 2006
- Studying Entrepreneurial Seriousness amid Small Business Of Orissa, The ICFAI Journal of Entrepreneurship Development, Vol II, No 4, 2006
- From Tacit to Explicit: Role of Business Intelligence and Employees Commitment in Bridging the Divide between Human Resource Management and Knowledge Management, ICFAI Journal of Knowledge Management, Vol. III, No 4. 2006
- Advertising a Brand’s Personality through Symbolism and Imagery, Marketing Mastermind, Vol. 5, Issue 2, 2006
- Food Marketing to Children, The Prevalent Paranoia and Policy Rectifications, Advertising Express, November 2005,
- Being Current while Looking Historic: Strategies for Heritage Branding, Advertising Express, Vol. VI, Issue 1, 2005-6
- Customer Relationship Management in Retail Banking, SCMS Journal of Management, Vol. 3, October 2005
- Pricing Innovative Products Through Internet Research, Marketing Mastermind, October, 2005, pp 2-28
- Predicting Behavioural Intention for Purchase and Positioning of New Brand, Journal Of Marketing and Communication, Vol 1, Issue 2. 2005
Work Experience
- President, Marketing & Corporate Affairs, Everonn Education Limited
- Professor, Indian Institute of Management, Indore
- Associate Professor, Indian Institute of Management, Kozhikode
- Assistant Professor, India Institute of Management, Lucknow
Website
www.tapanpanda.com |
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